| Record ID | ia:corporatecommuni0004corn_e1n9 |
| Source | Internet Archive |
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001 ocn868080616
003 OCoLC
005 20220406072007.0
008 131111t20142014caua b 001 0 eng d
010 $a 2013950149
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020 $a9781446274941$q(hbk.)
020 $a1446274942$q(hbk.)
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020 $a9781446274958$q(pbk.)
035 $a(OCoLC)868080616
050 4 $aHD30.3$b.C667 2014
082 04 $a658.45$223
100 1 $aCornelissen, Joep,$eauthor.
245 10 $aCorporate communication :$ba guide to theory & practice /$cJoep Cornelissen.
250 $a4th edition.
264 1 $aLondon ; Los Angeles :$bSAGE,$c[2014]
264 4 $c©2014
300 $axxi, 294 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: 2011.
504 $aIncludes bibliographical references and index.
505 0 $aPart I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
520 $aThe author of this book is able to achieve both integration and breadth. The early discussions of stakeholders, corporate identity, and corporate reputation provide a unifying theme for the rest of the book. What you find is a consistency that unities the broad range of topics that comprise corporate communication, including issues management and the new areas such corporate social responsibility and leadership and change. The reader is presented with a very coherent and complete presentation of corporate communication.
650 0 $aCommunication in management.
650 0 $aBusiness communication.
650 7 $aBusiness communication.$2fast$0(OCoLC)fst00842419
650 7 $aCommunication in management.$2fast$0(OCoLC)fst00870174
650 7 $aCorporate Communication$2gnd
650 7 $aUnternehmen$2gnd
650 7 $aKommunikation$2gnd
650 7 $aCommunication en gestion.$2ram
650 7 $aCommunication dans les organisations.$2ram
650 7 $aKommunikation inom organisationer.$2sao
650 7 $aIntern marknadsföring.$2sao
650 7 $aPR.$2sao
650 7 $aCommunication in management.$2sears
650 7 $aBusiness communications.$2sears
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