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LEADER: 03274cam 2200565Ia 4500
001 ocm36926705
003 OCoLC
005 20201117062924.0
008 970519s1997 enka b 001 0 eng d
040 $aESU$beng$cESU$dORU$dOCL$dOCLCQ$dNLGGC$dYDXCP$dOCLCQ$dZ5A$dAU@$dBTN$dDEBBG$dTULIB$dOCLCF$dOCLCO$dCQ$$dOCLCQ$dOCLCO$dOCLCQ$dOCLCO$dCPO$dOCLCO$dOCLCQ
020 $a0415142040
020 $a9780415142045
035 $a(OCoLC)36926705
050 4 $aG155.A1$bT742 1997
082 04 $a338.47/910/0684$221
084 $a76.60$2bcl
084 $aQQ 940$2rvk
100 1 $aTribe, John.
245 10 $aCorporate strategy for tourism /$cJohn Tribe.
250 $a1st ed.
260 $aLondon ;$aBoston, MA :$bInternational Thomson Business Press,$c1997.
300 $axvi, 214 pages :$billustrations ;$c21 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aTourism and hospitality management series
504 $aIncludes bibliographical references (pages 200-205) and index.
520 1 $a"In Corporate Strategy for Tourism, John Tribe answers questions of corporate strategy in a clear, concise manner, guiding the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The international aspect of the book focuses on the development of new markets in Asia and the Pacific, Latin America and Central and Eastern Europe with related case studies on airport development in Singapore, national tourism organizations in New Zealand and hotel development in Asia." "It will prove invaluable for students on all tourism and tourism-related courses."--Jacket.
505 00 $tList of figures --$tList of tables --$tCase studies --$tAcknowledgements --$tSeries Editors' Foreword --$tPreface --$gpt. 1.$tIntroduction --$g1.$tCorporate strategy for tourism: Introduction and overview --$g2.$tObjectives, missions and expectations for tourism organizations --$gpt. 2.$tStrategic Analysis --$g3.$tAnalysing the external environment for tourism organizations: PEST --$g4.$tTourism organizations: Competition, resources and SWOT analysis --$gpt. 3.$tStrategic Choice --$g5.$tTourism corporate strategies --$g6.$tEvaluation of tourism corporate strategies --$gpt. 4.$tStrategy Implementation and Monitoring --$g7.$tCorporate planning --$g8.$tManaging and monitoring change --$tBibliography --$tIndex.
650 0 $aLeisure industry$xManagement.
650 0 $aTourism$xManagement.
650 7 $aLeisure industry$xManagement.$2fast$0(OCoLC)fst00996069
650 7 $aTourism$xManagement.$2fast$0(OCoLC)fst01153180
650 17 $aToeristenindustrie.$2gtt
650 17 $aStrategisch management.$2gtt
650 7 $aStrategisches Management$2gnd
650 7 $aTourismus$2gnd
653 0 $aLeisure industry
653 0 $aTourist trade
830 0 $aSeries in tourism and hospitality management.
938 $aYBP Library Services$bYANK$n1398794
029 1 $aAU@$b000013345030
029 1 $aCHRRO$bR004796173
029 1 $aDEBBG$bBV012778451
029 1 $aNLGGC$b155288504
029 1 $aNZ1$b4866846
029 1 $aUNITY$b022097805
029 1 $aYDXCP$b1398794
994 $aZ0$bP4A
948 $hHELD BY P4A - 109 OTHER HOLDINGS