MARC record from Internet Archive

LEADER: 02321cam 2200601 a 4500
001 ocm18256064
003 OCoLC
005 20200625041906.0
008 880705s1988 nyu b 001 0 eng
010 $a 88018526
040 $aDLC$beng$cDLC$dFPT$dUKM$dBAKER$dNLGGC$dYDXCP$dAU@$dDEBBG$dGBVCP$dBDX$dPSM$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dCSJ$dOCLCO$dOCLCQ$dCPO
015 $aGB8919397$2bnb
019 $a19123173
020 $a0899302785$q(lib. bdg. ;$qalk. paper)
020 $a9780899302782$q(lib. bdg. ;$qalk. paper)
024 8 $aZBWT00199012
035 $a(OCoLC)18256064$z(OCoLC)19123173
050 00 $aHF5415.2$b.S63 1988
080 $a659.113.2
082 04 $a658.8/3$219
084 $a85.40$2bcl
084 $aQP 611$2rvk
100 1 $aSoares, Eric J.
245 10 $aCost-effective marketing research :$ba guide for marketing managers /$cEric J. Soares.
260 $aNew York :$bQuorum Books,$c1988.
300 $axii, 165 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 153-159) and index.
505 0 $aWhat marketing research is good for -- Using secondary information -- Surveying -- Depth interviews and focus groups -- Observation -- Experimentation -- Data analysis -- Reporting results.
650 0 $aMarketing research.
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aMarktforschung$2gnd
650 7 $aKostenkontrolle$2gnd
650 7 $aMarketing$xRecherche.$2ram
650 07 $aKostenkontrolle.$2swd
650 07 $aMarktforschung.$2swd
650 4 $aMarktforschung.
653 $aMarket research
776 08 $iOnline version:$aSoares, Eric J.$tCost-effective marketing research.$dNew York : Quorum Books, 1988$w(OCoLC)646835940
938 $aBaker & Taylor$bBKTY$c65.00$d65.00$i0899302785$n0001504484$sactive
938 $aBrodart$bBROD$n40309231$c$42.95
938 $aYBP Library Services$bYANK$n1035587
029 1 $aAU@$b000005949306
029 1 $aDEBBG$bBV004280930
029 1 $aDEBSZ$b020041152
029 1 $aNLGGC$b048031909
029 1 $aNZ1$b3531423
029 1 $aYDXCP$b1035587
029 1 $aZWZ$b020797710
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 439 OTHER HOLDINGS