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MARC record from Internet Archive

LEADER: 01708cam 2200481 a 4500
001 ocm32856067
003 OCoLC
005 20220701015536.0
008 950630s1996 enka b 000 0 eng
010 $a 95034298
040 $aDLC$beng$cDLC$dC#P$dBAKER$dNLGGC$dBTCTA$dYDXCP$dOCLCG$dTULIB$dOCLCO$dOCLCF$dOCLCQ$dUK5EZ$dOCLCO
019 $a1101237936$a1107730133
020 $a0415132568
020 $a9780415132565
035 $a(OCoLC)32856067$z(OCoLC)1101237936$z(OCoLC)1107730133
037 $cCIP entry
050 00 $aHF5415.15$b.R635 1996
082 00 $a650.5/038$220
084 $a85.15$2bcl
100 1 $aRogers, Beth,$d1957-
245 10 $aCreating product strategies /$cBeth Rogers.
260 $aLondon ;$aBoston :$bInternational Thomson Business Press,$c1996.
300 $aix, 154 pages :$billustrations ;$c21 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aMarketing for managers
504 $aIncludes bibliographical references (pages 152-154).
650 0 $aProduct management.
650 0 $aNew products.
650 6 $aProduits commerciaux$xGestion.
650 7 $aNew products.$2fast$0(OCoLC)fst01036889
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
650 17 $aProductbeleid.$2gtt
830 0 $aMarketing for managers.
938 $aBaker & Taylor$bBKTY$c33.99$d25.49$i0415132568$n0002723151$sactive
938 $aBaker and Taylor$bBTCP$n95034298
938 $aYBP Library Services$bYANK$n380022
029 1 $aAU@$b000013522222
029 1 $aNLGGC$b139917683
029 1 $aUNITY$b059369531
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 76 OTHER HOLDINGS