MARC record from Internet Archive

LEADER: 03710cam 2200817 a 4500
001 ocm35145881
003 OCoLC
005 20181205205110.0
008 960716s1997 nyua b 001 0 eng
010 $a 96032926
040 $aDLC$beng$cDLC$dC#P$dUKM$dBAKER$dNLGGC$dBTCTA$dYDXCP$dOCLCG$dOCLCQ$dTULIB$dOCLCF$dOCLCQ$dOCLCO$dER0$dI8M$dOCLCQ$dKZG$dOCLCQ$dRCC$dOCLCA$dAU@$dUKMGB
015 $aGB9804097$2bnb
015 $aGB98-4097
016 7 $a008064245$2Uk
019 $a38884234
020 $a0471164941$q(pbk. ;$qalk. paper)
020 $a9780471164944$q(pbk. ;$qalk. paper)
035 $a(OCoLC)35145881$z(OCoLC)38884234
043 $an-us---
050 00 $aHF5429$b.Y47 1997
082 00 $a381/.1/0285467$220
084 $a83.71$2bcl
100 1 $aYes ʹil, Magdalena,$d1958-
245 10 $aCreating the virtual store :$btaking your web site from browsing to buying /$cMagdalena Yes ʹil.
260 $aNew York :$bJohn Wiley & Sons,$c℗♭1997.
300 $axx, 364 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 353-356) and index.
505 0 $aCh. 1. Introducing the Virtual Store -- Ch. 2. Planning the Virtual Store -- Ch. 3. Designing the Shopping Experience -- Ch. 4. Getting to Know Your Virtual Customers -- Ch. 5. Advertising and Promoting Your Virtual Store -- Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You -- Ch. 7. Understanding Virtual Legality -- Ch. 8. Preparing for the Future.
650 0 $aRetail trade$xComputer networks.
650 0 $aWorld Wide Web.
650 0 $aRetail trade surveys$zUnited States.
650 0 $aConsumer behavior$zUnited States.
650 0 $aInternet marketing.
650 0 $aTeleshopping.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aRetail trade$xComputer networks.$2fast$0(OCoLC)fst01096076
650 7 $aRetail trade surveys.$2fast$0(OCoLC)fst01096156
650 7 $aTeleshopping.$2fast$0(OCoLC)fst01146511
650 7 $aWorld Wide Web.$2fast$0(OCoLC)fst01181326
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 4 $aComercio minorista$xRedes de computadoras.
650 4 $aComercio minorista$xCuestionarios$zEstados Unidos.
650 4 $aComportamiento del consumidor.
650 4 $aMercadotecnia por Internet.
650 4 $aWorld Wide Web.
650 4 $aTeleshopping.
650 4 $aInternet marketing.
650 4 $aRetail trade$xComputer networks.
650 4 $aConsumer behavior$zUnited States.
650 4 $aRetail trade surveys$zUnited States.
653 $aVirtual stores
776 08 $iOnline version:$aYes ʹil, Magdalena, 1958-$tCreating the virtual store.$dNew York : John Wiley & Sons, ℗♭1997$w(OCoLC)654464566
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix05/96032926.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0707/96032926-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0707/96032926-d.html
938 $aBaker & Taylor$bBKTY$c34.99$d26.24$i0471164941$n0002900402$sactive
938 $aBaker and Taylor$bBTCP$n96032926
938 $aYBP Library Services$bYANK$n1312338
029 1 $aAU@$b000012587121
029 1 $aHEBIS$b061228168
029 1 $aNLGGC$b15074305X
029 1 $aNZ1$b4791114
029 1 $aUNITY$b005206294
029 1 $aYDXCP$b1312338
029 1 $aUKMGB$b008064245
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 344 OTHER HOLDINGS