| Record ID | ia:creativestrategy0000jone_d0a9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/creativestrategy0000jone_d0a9/creativestrategy0000jone_d0a9_marc.xml |
| Download MARC binary | https://www.archive.org/download/creativestrategy0000jone_d0a9/creativestrategy0000jone_d0a9_meta.mrc |
LEADER: 01205cam a2200313 a 4500
001 2012392688
003 DLC
005 20120609083416.0
008 120504s2006 ilua b 001 0 eng
010 $a 2012392688
020 $a9781933199023 (pbk.)
020 $a1933199024 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.126$b.J66 2006
082 00 $a658.8/72$223
100 1 $aJones, Susan K.,$d1949-
245 10 $aCreative strategy in direct & interactive marketing /$cSusan K. Jones ; [foreword by Ted Spiegel ; introduction by Jerry I. Reitman].
246 3 $aCreative strategy in direct and interactive marketing
250 $a3rd ed.
260 $aChicago, Ill. :$bRacom Communications,$cc2006.
300 $ax, 502 p. :$bill. ;$c25 cm.
500 $aRev. ed. of: Creative strategy in direct marketing. 2nd ed. c1998.
500 $a"Published ... inconjunction with the Direct Marketing Association"--T.p. verso.
504 $aIncludes bibliographical references and index.
650 0 $aDirect marketing.
650 0 $aInteractive marketing.
700 1 $aJones, Susan K.,$d1949-$tCreative strategy in direct marketing.
710 2 $aDirect Marketing Association (U.S.)