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MARC record from Internet Archive

LEADER: 02097cam 2200481Ia 4500
001 ocm41980075
003 OCoLC
005 20210128084709.0
008 990729s1999 enka 001 0 eng d
040 $aSUC$beng$cSUC$dUKM$dIQU$dBAKER$dYDXCP$dOCLCG$dILU$dOCLCF$dOCLCQ$dOCLCO$dCOF$dOCLCQ$dNJR
015 $aGB98V6880$2bnb
015 $ab98V6880
020 $a0749429380
020 $a9780749429386
035 $a(OCoLC)41980075
050 4 $aHD59$b.G685 1999
082 04 $a659.2$221
100 1 $aGreen, Andy,$d1958-
245 10 $aCreativity in public relations /$cAndy Green ; illustrations by Ihor Tymchak.
260 $aLondon ;$aDover, N.H. :$bKogan Page,$c1999.
300 $axvi, 200 pages :$billustrations ;$c22 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPR in practice series
500 $aIncludes index.
505 0 $aA definition of 'creativity' -- Creativity: some myths debunked -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- The creative individual -- The creative organization -- Lies, damned lies and impropaganda -- The future for creativity -- Award ceremony -- Interested in finding out more?
650 0 $aPublic relations.
650 0 $aCreative thinking.
650 0 $aCreative ability in business.
650 7 $aCreative ability in business.$2fast$0(OCoLC)fst00882438
650 7 $aCreative thinking.$2fast$0(OCoLC)fst00882470
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
830 0 $aPR in practice series.
938 $aBaker & Taylor$bBKTY$c21.95$d21.95$i0749429380$n0003281496$sactive
938 $aYBP Library Services$bYANK$n100143000
029 1 $aAU@$b000021296874
029 1 $aNOK$b0749429380
029 1 $aNZ1$b5462583
029 1 $aUNITY$b024170380
029 1 $aYDXCP$b100143000
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 88 OTHER HOLDINGS