MARC record from Internet Archive

LEADER: 04682cam 2200613 a 4500
001 ocm56115681
003 OCoLC
005 20180701075539.0
008 050418s2004 nyua 001 0 eng d
010 $a 2005295325
040 $aBKL$beng$cDLC$dBKL$dIXA$dBAKER$dNLGGC$dXVF$dBTCTA$dYDXCP$dEXW$dOCLCQ$dMNE$dOCLCF$dOCLCO$dOCLCQ$dDEBSZ$dOCLCQ$dUAB
020 $a0072231734
020 $a9780072231731
024 3 $a9780072231731
035 $a(OCoLC)56115681
042 $alccopycat
050 00 $aHF5415.5$b.G743 2004
082 04 $a658.812
084 $a85.40$2bcl
100 1 $aGreenberg, Paul.
245 10 $aCRM at the speed of light :$bessential customer strategies for the 21st century /$cPaul Greenberg.
246 3 $aCustomer relationship management at the speed of light
250 $a3rd ed.
260 $aNew York :$bMcGraw-Hill/Osborne,$c℗♭2004.
300 $axviii, 670 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $tIs CRM Ashley Judd? --$tDefining CRM: Salute to the General --$tCRM Definition: The View from Above Still Needs Binoculars --$tIn the Beginning: CRM's Place in the Business Universe --$tTransformation of the Business Ecosystem --$t"Every Day Is Mardi Gras and Every Fan's a King." --$tLearning from the Best: CRM from Its Leaders --$tOkay, Folks, What Did We Learn? --$tWhole-Brained CRM: The Real Metaphor --$tThe META Group Definition circa 2000 --$tWhole-Brained CRM --$tCRM: The Total Package --$tData-Driven CRM vs. Process-Driven CRM --$tThe Modules --$tSales Force Automation: Power to the (Sales) People --$tContact Management vs. SFA --$tContact Management: The Good, the Bad--and the Not-at-All Ugly --$tSFA: Sales Bourgeois vs. Sales Proletarians --$tFocus: Proposal Management Meets Sales Process --$tVendors to Watch --$tRage Against the Machine? --$tEnterprise Marketing Management: Finally Getting the Message? --$tEnterprise Marketing Management (EMM) --$tCCRM = PRM: Not Just a Name Change --$tHow to Succeed in Business by Really Trying Hard --$tROI Means King in French and Bottom Line in English --$tCall Center, CIC, Potato, Po-tah-to: Customer Service Can Be Good--Whatever You Call It --$tFrom Call Center to Customer Interaction Center --$tThe Agent Can Be Your Friend --$tQui Bono? Benefits and Stories --$tField Service: Not Just Your Maytag Repairman Anymore --$tField Service: Welcome to the 21st Century --$tForm Follows Function --$tStrategic Considerations --$tStrategic Value --$tWhat Could They Possibly Be Thinking? --$tWaiting for You.
520 1 $a"International thought leader and CRM guru Paul Greenberg explains how every business - no matter what the industry - can create a true customer-focused environment. He describes how CRM strategy has evolved in recent years - from being data-driven to being process-driven. Instead of just creating a 360-degree view of customer data, businesses should strive to answer questions like: What kind of business workflow do we need to make sure that customer problems are resolved? With what regulations do we have to comply? What do we do to sell a new product to a customer and how do we handle the order? It is a complex interlinked supply, support, and demand chain that involves not just the products and services offered by the company, but also the suppliers, vendors, partners, and employees."--Jacket.
650 0 $aCustomer relations$xManagement.
650 0 $aElectronic commerce.
650 7 $aCustomer relations$xManagement.$2fast$0(OCoLC)fst00885539
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 17 $aMarketing.$2gtt
650 17 $aKlantgerichtheid.$2gtt
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy054/2005295325.html
856 41 $3Table of contents$uhttp://swbplus.bsz-bw.de/bsz114271461inh.htm
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0627/2005295325-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0627/2005295325-d.html
938 $aBaker & Taylor$bBKTY$c29.99$d22.49$i0072231734$n0004410914$sactive
938 $aBaker and Taylor$bBTCP$nBK0006911283
938 $aYBP Library Services$bYANK$n2062278
029 1 $aAU@$b000026114730
029 1 $aAU@$b000026266564
029 1 $aAU@$b000026415221
029 1 $aDEBSZ$b114271461
029 1 $aNLGGC$b262135078
029 1 $aNZ1$b12116780
029 1 $aUNITY$b096155183
029 1 $aYDXCP$b2062278
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 179 OTHER HOLDINGS