| Record ID | ia:crossingchasmmar0000moor |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/crossingchasmmar0000moor/crossingchasmmar0000moor_marc.xml |
| Download MARC binary | https://www.archive.org/download/crossingchasmmar0000moor/crossingchasmmar0000moor_meta.mrc |
LEADER: 02419cam 2200553 a 4500
001 ocm50470628
003 OCoLC
005 20201013220553.0
008 020822s2002 nyua 001 0 eng c
040 $aTEF$beng$cTEF$dLVB$dUMC$dBAKER$dLMR$dBTCTA$dYDXCP$dOCLCG$dSINLB$dSMP$dCVM$dOCLCF$dOCLCQ$dOCLCO$dCNGUL$dOCLCQ
020 $a0060517123
020 $a9780060517120
035 $a(OCoLC)50470628
042 $apcc
050 4 $aHF5439.H54$bM66 2002
082 04 $a658.8$221
084 $aF276.44$2clc
100 1 $aMoore, Geoffrey A.,$d1946-
245 10 $aCrossing the chasm :$bmarketing and selling disruptive products to mainstream customers /$cGeoffrey A. Moore ; with a foreword by Regis McKenna.
250 $aRev. ed.
260 $aNew York, NY :$bHarperBusiness Essentials,$c©2002.
300 $axxi, 227 pages :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aPart I: Discovering the chasm -- Introduction: If Bill Gates can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: Getting beyond the chasm.
650 0 $aSelling$xHigh technology.
650 0 $aHigh technology$xMarketing.
650 0 $aTechnological innovations$xMarketing.
650 6 $aTechnologie de pointe$xVente.
650 6 $aTechnologie de pointe$xMarketing.
650 6 $aInnovations$xMarketing.
650 7 $aSelling$xHigh technology.$2cct
650 7 $aHigh technology$xMarketing.$2cct
650 7 $aTechnological innovations$xMarketing.$2cct
650 7 $aHigh technology$xMarketing.$2fast$0(OCoLC)fst00956416
650 7 $aSelling$xHigh technology.$2fast$0(OCoLC)fst01112015
650 7 $aTechnological innovations$xMarketing.$2fast$0(OCoLC)fst01145036
938 $aBaker & Taylor$bBKTY$c17.95$d13.46$i0060517123$n0003931363$sactive
938 $aBaker and Taylor$bBTCP$nbl2002012016
938 $aYBP Library Services$bYANK$n1872119
029 1 $aAU@$b000024083546
029 1 $aAU@$b000042317811
029 1 $aNZ1$b13728507
029 1 $aNZ1$b7263146
029 1 $aYDXCP$b1872119
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 225 OTHER HOLDINGS