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MARC record from Internet Archive

LEADER: 01467cam 2200421Ka 4500
001 ocn754724997
003 OCoLC
005 20201226201727.0
008 110921s2011 paua 001 0 eng d
040 $aBTCTA$beng$cBTCTA$dEGM$dDEBBG$dCLE$dBDX$dOCLCF$dOCLCQ$dYDXCP$dCULIB
019 $a941320425
020 $a9781613630075
020 $a1613630077
035 $a(OCoLC)754724997$z(OCoLC)941320425
050 4 $aHF5415$b.F33 2011
082 04 $a658.812$bF144C
084 $aQP 620$2rvk
100 1 $aFader, Peter S.
245 10 $aCustomer centricity :$bwhat it is, what it isn't, and why it matters /$cPeter Fader.
260 $aPhiladelphia, PA :$bWharton Digital Press,$c©2011.
300 $a125 pages :$billustrations ;$c22 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 0 $aWharton executive education essentials
500 $aIncludes index.
650 0 $aMarketing.
650 0 $aConsumers.
650 7 $aConsumers.$2fast$0(OCoLC)fst00876410
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 07 $aKundenorientierung.$0(DE-588)4316837-1$2gnd
650 07 $aKundenorientierung.$0(DE-588c)4316837-1$2swd
938 $aBrodart$bBROD$n13557440$c$14.99
938 $aBaker and Taylor$bBTCP$nBK0010175061
938 $aYBP Library Services$bYANK$n7691633
029 1 $aDEBBG$bBV039753572
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 12 OTHER HOLDINGS