MARC record from Internet Archive

LEADER: 02637cam a2200409 i 4500
001 2015004592
003 DLC
005 20150910180629.0
006 m |o d |
007 cr_|||||||||||
008 150203s2015 nju o 001 0 eng
010 $a 2015004592
020 $a9781119102656 (epub)
020 $a9781119102618 (pdf)
020 $z9781119092896 (hardback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.55
082 00 $a658.8/12$223
084 $aBUS043000$aBUS016000$aBUS018000$2bisacsh
100 1 $aCundari, Aldo.
245 10 $aCustomer-centric marketing :$bbuilding relationships and creating advocates in the age of the consumer /$cAldo Cundari.
264 1 $aHoboken, New Jersey :$bWiley,$c2015.
300 $a1 online resource.
336 $atext$2rdacontent
337 $acomputer$2rdamedia
338 $aonline resource$2rdacarrier
500 $aIncludes index.
520 $a"Customer-Centric Marketing examines the complex forces influencing the rise of the empowered and demanding customers, and outlines how marketers can use these forces to connect with them. It breaks down how the new purchasing journey has created a whole new set of customer touchpoints with unique needs, and identifies key activity areas such as customer experience, innovation as part of organizational culture, content development, social media, and operating strategy. The book's actionable framework is a plan to show how marketers can pull all the seemingly independent elements together into customer centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment. Insights include: How to define the new customer-purchasing journey and how to build an organization to benefit from it How to identify the new consumer and how to influence them Strategic rules that CMOs can use to model their organizations and position themselves to win in this new environment How to engage, nurture and utilize the new brand "Advocates" to spread your message "--$cProvided by publisher.
588 $aDescription based on print version record and CIP data provided by publisher.
650 0 $aRelationship marketing.
650 0 $aCustomer relations.
650 0 $aMarketing$xManagement.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Consumer Behavior.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Customer Relations.$2bisacsh
776 08 $iPrint version:$aCundari, Aldo.$tCustomer-centric marketing$dHoboken, New Jersey : Wiley, 2015$z9781119092896$w(DLC) 2015002783