MARC record from Internet Archive

LEADER: 04738cam a2200721Ii 4500
001 13674569
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006 m o d
007 cr cnu|||unuuu
008 170626t20172017caua ob 001 0 eng d
035 $a(OCoLC)ocn991595798
035 $a(NNC)13674569
040 $aN$T$beng$erda$epn$cN$T$dN$T$dIDEBK$dEBLCP$dYDX$dUMI$dMERER$dTEFOD$dWAU$dOCLCF$dSTF$dOCLCQ$dTOH$dOCL$dGO3$dVT2$dUOK$dCEF$dKSU$dWYU$dC6I$dZCU$dUAB$dUKAHL$dOCLCQ$dOCLCO
019 $a991754990$a993258502
020 $a9781491981245$q(electronic book)
020 $a1491981245$q(electronic book)
020 $a9781491981221$q(electronic book)
020 $a1491981229$q(electronic book)
020 $z9781491981276$q(paperback)
020 $z149198127X$q(paperback)
035 $a(OCoLC)991595798$z(OCoLC)991754990$z(OCoLC)993258502
037 $aCL0500000874$bSafari Books Online
037 $aD9DE9EF8-0A70-4AE4-B241-219762D3FE7D$bOverDrive, Inc.$nhttp://www.overdrive.com
050 4 $aHF5415.153
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.575$223
049 $aZCUA
100 1 $aLowdermilk, Travis,$eauthor.
245 14 $aThe customer-driven playbook :$bconverting customer feedback into successful products /$cTravis Lowdermilk and Jessica Rich.
250 $aFirst edition.
264 1 $aSebastopol, CA :$bO'Reilly Media, Inc.,$c[2017]
264 4 $c©2017
300 $a1 online resource (235 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $a1. The hypothesis progression framework and the customer-driven cadence -- 2. Formulating -- 3. Experimenting -- 4. Sensemaking -- 5. The customer -- 6. The problem -- 7. The concept -- 8. The feature -- 9. Using the playbooks -- 10. The customer playbook -- 11. The problem playbook -- 12. The concept playbook -- 13. The feature playbook.
520 $a"Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights ; Conduct experiments to create a continual cadence of learning ; Derive patterns and meaning from the feedback you've collected from customers ; Improve your confidence when making strategic business and product decisions ; Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks ; Improve customer satisfaction by creating a consistent feedback loop"--Provided by publisher.
588 0 $aPrint version record.
650 0 $aConsumer satisfaction.
650 0 $aCustomer relations.
650 0 $aNew products.
650 0 $aProduction management.
650 2 $aConsumer Behavior
650 6 $aConsommateurs$xSatisfaction.
650 6 $aProduction$xGestion.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aConsumer satisfaction.$2fast$0(OCoLC)fst00876403
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
650 7 $aNew products.$2fast$0(OCoLC)fst01036889
650 7 $aProduction management.$2fast$0(OCoLC)fst01078309
655 4 $aElectronic books.
700 1 $aRich, Jessica,$eauthor.
776 08 $iPrint version:$aLowdermilk, Travis.$tCustomer-driven playbook.$bFirst edition.$dSebastopol, CA : O'Reilly Media, Inc., [2017]$z9781491981276$w(OCoLC)967525314
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio13674569$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS