MARC record from Internet Archive

LEADER: 03991cam 22006374a 4500
001 ocm51647815
003 OCoLC
005 20200720031728.0
008 030210s2004 ilua b 001 0 eng
010 $a 2003041799
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035 $a(OCoLC)51647815$z(OCoLC)56452740$z(OCoLC)318236673
042 $apcc
050 00 $aHF5415$b.H3745 2004
082 00 $a658.8/342$221
100 1 $aHellman, Karl.
245 14 $aThe customer learning curve :$bcreating profits from marketing chaos /$cKarl Hellman, Ardis Burst.
260 $aChicago, Ill. :$bAmerican Marketing Association ;$aMason, Ohio :$bThomson/South-Western,$c©2004.
300 $axii, 210 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 199-201) and index.
505 0 $aMarketing chaos, and what to do about it -- Who needs what your company sells? -- Who is aware of your offering and its benefits? -- Who can access your product and its benefits? -- Who can access your product or service? -- Are your customers motivated? -- What influences purchase? : pricing and selling your product or service -- Who learns how to use your product or service? -- Do your customers experience value? -- Are you creating loyal users? -- How to create profits from marketing chaos.
520 1 $a"The Customer Learning Curve examines every aspect of selling a product or service from the customer's point of view. It enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. You will also move through a learning curve that will improve your understanding of customers and how well you've reached them." "The Customer Learning Curve offers a perspective that you can put into practice immediately, and it provides new ideas and approaches that will help you build your business well into the future. The Customer Learning Curve will help you cope with too many choices, deal effectively with disruption, make midcourse corrections, assess the progress of a new product or service, and assist top management in making good choices."--Jacket.
650 0 $aMarketing.
650 0 $aConsumer behavior.
650 0 $aCustomer relations.
650 0 $aLearning curve (Industrial engineering)
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
650 7 $aLearning curve (Industrial engineering)$2fast$0(OCoLC)fst00994889
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
700 1 $aBurst, Ardis.
776 08 $iOnline version:$aHellman, Karl.$tCustomer learning curve.$dChicago, Ill. : American Marketing Association ; Mason, Ohio : Thomson/South-Western, ©2004$w(OCoLC)1086306585
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/2003041799-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/2003041799-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/2003041799-d.html
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994 $aZ0$bP4A
948 $hHELD BY P4A - 196 OTHER HOLDINGS