MARC record from Internet Archive

LEADER: 01830cam a2200337 a 4500
001 2012360715
003 DLC
005 20120412083907.0
008 120319s2011 ncua b 001 0 eng
010 $a 2012360715
020 $a9781612900926 (e-book)
020 $a9781607648109 (pbk.)
020 $a1607648105
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5548.2$b.C59 2011
100 1 $aCollica, Randall S.
245 10 $aCustomer segmentation and clustering using SAS Enterprise Miner /$cRandall S. Collica.
250 $a2nd ed.
260 $aCary, N.C. :$bSAS,$cc2011.
300 $axxii, 354 p. :$bill. ;$c28 cm.
490 0 $aSAS press series
500 $aPrev. ed. published under title: CRM segmentation and clustering using SAS Enterprise miner.
504 $aIncludes bibliographical references (p. 344) and index.
505 0 $aIntroduction -- Why segment? The motivation for segment-based descriptive models -- Distance: the basic measures of similarity and association -- Segmentation using a cell-based approach -- Segmentation of several attributes with clustering -- Clustering of many attributes -- When and how to update cluster segments -- Using segments in predictive models -- Clustering and the issue of missing data -- Product affinity and clustering of product affinities -- Computing segments using SOM/Kohonen for clustering -- Segmentation of textual data -- Clustering of product associations -- Predicting attitudinal segments from survey responses -- Combining attitudinal and behavioral segments -- Segmentation of customer transactions.
630 00 $aEnterprise miner.
630 00 $aSAS (Computer file)
650 0 $aBusiness$xData processing.
650 0 $aCustomer relations$xManagement$xData processing.
650 0 $aData mining.
650 0 $aSAS (Computer program language)