MARC record from Internet Archive

LEADER: 01958cam 2200253 a 4500
001 2002280795
003 DLC
005 20050211214613.0
008 020507s2002 njua 001 0 eng d
010 $a 2002280795
020 $a0130671673
035 $a(OCoLC)ocm49676512
040 $aNYP$cNYP$dDLC
042 $alccopycat
050 00 $aHF5415.55$b.O84 2002
100 1 $aOsenton, Tom.
245 10 $aCustomer share marketing :$bhow the world's great marketers unlock profits from customer loyalty /$cTom Osenton.
260 $aUpper Saddle River, N.J. :$bFinancial Times Prentice Hall,$cc2002.
300 $axxvii, 284 p. :$bill. ;$c23 cm.
500 $aIncludes index.
505 8 $aMachine generated contents note: PART I: THE BATTLE FOR MARKET SHARE 1 -- CHAPTER 1: THE WEB WEIGHS IN 3 -- CHAPTER 2: THE CENTURY OF MARKET SHARE 21 -- CHAPTER 3: MARKETING THROUGH THE CHAOS 31 -- CHAPTER 4: THE CENTURY OF CUSTOMER SHARE 49 --PART II: UNLOCKING THE POWER -- OF CUSTOMER LOYALTY 63 -- CHAPTER 5: MARKETING ONE-TO-ONE COMES OF AGE 65 -- CHAPTER 6: SELLING DIRECT COMES OF AGE 79 -- CHAPTER 7: MAXIMIZING YOUR CUSTOMER TOUCHES 93 -- CHAPTER 8: PERMISSION, PRIVACY, AND PROTECTION 109 -- CHAPTER 9: CUSTOMER SHARE MARKETING 127 --PART III: ACQUIRING CUSTOMERS AND -- PERMISSION 145 -- CHAPTER 10: FEEDING THE FUNNEL: HOW TO ACWUIRE -- CUSTOMERS AND PERMISSION 147 -- CHAPTER 11: ACqUIRING CUSTOMERS AND PERMISSION: -- BEST PRACTICES 161 -- PART IV: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE 203 -- CHAPTER 12: WORKING THE LIST: HOW TO RETAIN -- CUSTOMERS AND GROW CUSTOMER SHARE 205 -- CHAPTER 13: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE: -- BEST PRACTICES 217 --PART V: MARKETING IN THE NEXT -- ECONOMY 257 -- CHAPTER 14: MAXIMIZING THE POWER OF MASS -- AND DIRECT MARKETING 259 -- INDEX 275.
650 0 $aRelationship marketing.
650 0 $aCustomer loyalty.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy031/2002280795.html