MARC record from Internet Archive

LEADER: 04022cam 2200541 a 4500
001 ocm33809314
003 OCoLC
005 20191202001354.0
008 951128s1995 caua 001 0 eng d
010 $a 96121380
040 $aOCo$beng$cDLC$dOCO$dVHB$dNLGGC$dBTCTA$dYDXCP$dGBVCP$dOCLCO$dOCLCF$dOCLCQ$dUWO$dSFB
020 $a1562763288$q(pbk.)
020 $a9781562763282$q(pbk.)
035 $a(OCoLC)33809314
042 $alccopycat
050 00 $aHF5415.1265$b.S48 1995
082 04 $a651.84404$bI6186, S495c
084 $a85.40$2bcl
100 1 $aSettles, Craig.
245 10 $aCybermarketing essentials for success /$cCraig Settles.
260 $aEmeryville, Calif. :$bZiff-Davis Press,$c℗♭1995.
300 $axvii, 258 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $aLearn the same cybermarketing strategies used by industry leaders such as Compaq Computers, Amyway Corporation, Hyatt Hotels, JP Morgan, and Microsoft. Marketing strategist Craig Settles shows you how to increase your business by improving the way you do business! Build brand awareness and loyalty with online promotions, creative sponsorships and other tactics that get the word out quickly, and create a community of devoted customers; get great direct response with "Buy one, get one free" offers and giveaways - conventional tactics with a cyber-twist that get people to take action now; satisfy information-hungry cybersurfers with briefing papers, "live" seminars, and special reports that make people eager to do business with you; demonstrate and distribute more effectively by letting people see, hear, "touch," and experience your products or services online, and move them closer to the final sale; develop strong relationships with the press and influence your public image through the right combination of e-mail, newsgroups, and online materials; enhance your research capabilities by getting quick, meaningful, and inexpensive feedback online from customers, prospects, key industry people, and even competitors; and expand the level of service and support and reduce costs to your customers, sales people, and re-sellers, while enhancing the quality of your service.
505 0 $aCh. 1. The Dawning of the Age of Cyberspace -- Ch. 2. Cyberspace and Those Who Dwell Within -- Ch. 3. Bulletin Board Systems and the Internet -- Ch. 4. Commercial Online Services -- Ch. 5. The Four-Dimensional Strategy to Cybermarketing Success -- Ch. 6. Putting the Four Dimensions to Work -- Ch. 7. Developing Your Own Cybermarketing Tactics -- Ch. 8. Building Brand Loyalty the New-Fashioned Way: One Customer at a Time -- Ch. 9. Direct Response Marketing: Get It and Get It Now! -- Ch. 10. Market Education: Teach Them Well -- Ch. 11. Production Demonstration and Distribution: Show It and They Will Come -- Ch. 12. Public Relations: A Whole New Ball Game -- Ch. 13. Research in Cyberspace: Seek and Ye Shall Find -- Ch. 14. Service and Support: You Can Never Give Too Much -- Ch. 15. The Written Word: Your Cybermarketing Plan -- Appendix: Cybermarketing Essentials for Success: The Online Supplement.
650 0 $aInternet marketing.
650 0 $aInternet advertising.
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 17 $aInternet.$2gtt
650 17 $aMarketing.$2gtt
653 0 $aInternet advertising
653 0 $aInternet marketing
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht007346591.pdf
938 $aBaker and Taylor$bBTCP$n96121380$c$24.95
938 $aYBP Library Services$bYANK$n1292015
029 1 $aAU@$b000012243358
029 1 $aGBVCP$b197710441
029 1 $aHEBIS$b048858536
029 1 $aNLGGC$b147280532
029 1 $aNZ1$b4249849
029 1 $aUNITY$b003429806
029 1 $aYDXCP$b1292015
994 $aZ0$bP4A
948 $hHELD BY P4A - 110 OTHER HOLDINGS