MARC record from Internet Archive

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001 ocn774395317
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005 20211203064632.0
008 120130s2011 ctu ob 001 0 eng d
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100 1 $aTurow, Joseph,$eauthor.
245 14 $aThe daily you :$bhow the new advertising industry is defining your identity and your worth /$cJoseph Turow.
260 $aNew Haven :$bYale University Press,$c©2011.
300 $a1 online resource (xi, 234 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 201-219) and index.
505 0 $aThe power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor.
520 $a"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"--$cProvided by publisher.
588 0 $aPrint version record.
546 $aEnglish.
650 0 $aConsumer profiling.
650 0 $aMarketing$xTechnological innovations.
650 0 $aCustomer services$xTechnological innovations.
650 0 $aAdvertising.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aConsumer profiling.$2fast$0(OCoLC)fst00876357
650 7 $aCustomer services$xTechnological innovations.$2fast$0(OCoLC)fst00885565
650 7 $aMarketing$xTechnological innovations.$2fast$0(OCoLC)fst01010260
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aTurow, Joseph.$tDaily you.$dNew Haven : Yale University Press, ©2011$z9780300165012$w(DLC) 2011028202$w(OCoLC)711045661
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856 41 $3MyiLibrary, Table of contents$uhttp://www.myilibrary.com?id=340904&ref=toc
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856 40 $uhttps://archive.org/details/dailyyouhownewad0000turo$zFree eBook from the Internet Archive
856 40 $uhttps://openlibrary.org/books/OL27132205M$zAdditional information and access via Open Library
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