MARC record from Internet Archive

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020 $a9781935212256$q(electronic bk.)
020 $a1935212257$q(electronic bk.)
020 $z9781935212249
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082 04 $a303.6/9$a658.4056
100 1 $aDezenhall, Eric.
245 10 $aDamage control :$bthe essential lessons of crisis management /$cEric Dezenhall and John Weber.
250 $aNew, rev. pbk. ed.
260 $aWestport, Conn. :$bProspecta Press,$c2011.
300 $a1 online resource (xii, 239 pages)
336 $atext$btxt$2rdacontent
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588 0 $aPrint version record.
505 0 $aAcknowledgments; Authors' Note; Contents; Introduction; 1 The Tylenol Case Isn't the Model for Every Crisis; 2 Know the Difference Between a Nuisance, a Problem, a Crisis, and a Marketplace Assault; 3 Blame and Resentment; 4 Offense Wins, Defense Loses; 5 Cloak Every Argument in a Principle; 6 Preach to the Choir; 7 Damage Control Means More Than Having to Say You're Sorry; 8 A Crisis Well Managed Is a Tale of Redemption; 9 When You Can't Make Them Like You, Make Them Stop Attacking You; 10 Dissuasion; 11 Do the Media's Job for Them; 12 When the Judge and Jury Need to Know.
505 8 $a13 Write Your Own Case History14 Know When to Fold Them; 15 The Best Case Studies Are the Ones You'll Never Hear About; 16 In Crisis, Personality Trumps Planning; 17 Know Whose Side Your Team Is On; 18 The Crisis in Your Future; 19 Fighting Back in the Age of YouTube: The Duke Lacrosse Counteroffensive and A Round up of Recent Crises; 20 Our Permanent Leakocracy; INDEX.
520 $aNo one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes?and debacles?of modern business, politics, and entertainment. You'll discover:? Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.? Why Audi never fully recovered from driver accusations of?sudd.
650 0 $aCrisis management$zUnited States.
650 0 $aPublic relations$zUnited States.
650 6 $aGestion de crise$zÉtats-Unis.
650 6 $aRelations publiques$zÉtats-Unis.
650 7 $aBUSINESS & ECONOMICS$xCorporate Governance.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xLeadership.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Development.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xWorkplace Culture.$2bisacsh
650 7 $aSOCIAL SCIENCE$xViolence in Society.$2bisacsh
650 7 $aCrisis management.$2fast$0(OCoLC)fst00883617
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 4 $aElectronic books.
700 1 $aWeber, John Pitman,$d1942-
776 08 $iPrint version:$aDezenhall, Eric.$tDamage Control (Revised & Updated) : The Essential Lessons of Crisis Management.$dNew York : Easton Studio Press, LLC, ©2011$z9781935212249
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