It looks like you're offline.
Open Library logo
additional options menu

MARC record from Internet Archive

LEADER: 02614cam 2200493Ia 4500
001 ocn166382408
003 OCoLC
005 20210426192429.0
008 070810t20082007nyu 001 0 eng d
010 $a 2006035789
040 $aBTCTA$beng$cBTCTA$dBAKER$dYDXCP$dSAP$dOCLCF$dOCLCO$dOCLCQ$dHGP
019 $a964586250
020 $a9781591841883
020 $a1591841887
035 $a(OCoLC)166382408$z(OCoLC)964586250
043 $an-us---
050 14 $aHD49$b.D485 2008
082 04 $a658.4/056$222
100 1 $aDezenhall, Eric.
245 10 $aDamage control :$bhow to get the upper hand when your business is under attack /$cEric Dezenhall and John Weber.
250 $aPaperback ed.
260 $aNew York :$bPortfolio,$c2008, ©2007.
300 $axii, 227 pages ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
500 $a"With a new epilogue: 2007's most explosive media attacks"--Cover.
505 0 $aThe Tylenol case isn't the model for every crisis -- Know the difference between a nuisance, a problem, a crisis, and a marketplace assault -- Blame and resentment -- Offense wins, defense loses -- Cloak every argument in a principle -- Preach to the choir -- Damage control means more than having to say you're sorry -- A crisis well managed is a tale of redemption -- When you can't make them like you, make them stop attacking you -- Dissuasion -- Do the media's job for them -- When the judge and jury need to know -- Write your own case history -- Know when to fold them -- The best case studies are the ones you'll never hear about -- In crisis, personality trumps planning -- Know whose side your team is on -- The crisis in your future.
650 0 $aCrisis management$zUnited States$vCase studies.
650 0 $aPublic relations$zUnited States$vCase studies.
650 7 $aCrisis management.$2fast$0(OCoLC)fst00883617
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aWeber, John,$d1955-
776 08 $iOnline version:$aDezenhall, Eric.$tDamage control.$bPaperback ed.$dNew York : Portfolio, 2008, ©2007$w(OCoLC)760828073
938 $aBaker & Taylor$bBKTY$c15.00$d11.25$i1591841887$n0007390140$sactive
938 $aBaker and Taylor$bBTCP$nBK0007390140
938 $aYBP Library Services$bYANK$n2704853
029 1 $aAU@$b000044894245
029 1 $aNZ1$b12527104
994 $aZ0$bP4A
948 $hHELD BY P4A - 24 OTHER HOLDINGS