MARC record from Internet Archive

LEADER: 03438cam 22006734a 4500
001 ocm41326193
003 OCoLC
005 20191125063411.0
008 990429s2000 nyua 001 0 eng
010 $a 99015787
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020 $a0471349763$q(alk. paper)
020 $a9780471349761$q(alk. paper)
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042 $apcc
050 00 $aHF5415.1265$b.J358 2000
082 00 $a658.8/00285/4678$221
084 $aQP 650$2rvk
100 1 $aJanal, Daniel S.
245 10 $aDan Janal's guide to marketing on the Internet :$bgetting people to visit, buy, and become customers for life /$cDaniel S. Janal.
246 30 $aGuide to marketing on the Internet
260 $aNew York :$bJohn Wiley,$c℗♭2000.
300 $axv, 392 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $gpt. 1.$tOnline Marketing Strategy --$gpt. 2.$tOnline Selling --$gpt. 3.$tPromoting Your Web Site --$gpt. 4.$tCreating Customers for Life with One-to-One Marketing Programs --$gpt. 5.$tOnline Marketing Tools --$gpt. 6.$tOnline Media Relations --$tJanal Communications Seminars, Consulting.
520 1 $a"In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value - no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to: conduct market research online, sell to consumers and business-to-business, use one-to-one marketing techniques to create customers for life, conduct highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.
650 0 $aInternet marketing.
650 6 $aMarketing sur Internet.
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aMarketing$2gnd
650 07 $aInternet.$2swd
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix03/99015787.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html
938 $aBaker and Taylor$bBTCP$n99015787
938 $aIngram$bINGR$n9780471349761
938 $aYBP Library Services$bYANK$n1595939
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948 $hHELD BY P4A - 453 OTHER HOLDINGS