| Record ID | ia:databasedmarketi0000holt |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/databasedmarketi0000holt/databasedmarketi0000holt_marc.xml |
| Download MARC binary | https://www.archive.org/download/databasedmarketi0000holt/databasedmarketi0000holt_meta.mrc |
LEADER: 03411cam 2200649 a 4500
001 ocm25281315
003 OCoLC
005 20200928182538.0
008 920123s1992 nyua b 001 0 eng
010 $a 92000326
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019 $a1191293182
020 $a0471551872$q(alk. paper)
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035 $a(OCoLC)25281315$z(OCoLC)1191293182
050 00 $aHF5415.126$b.H644 1992
082 00 $a658.8/00285/574$220
084 $a85.20$2bcl
084 $a85.40$2bcl
084 $aQP 650$2rvk
100 1 $aHoltz, Herman.
245 10 $aDatabased marketing /$cHerman Holtz.
260 $aNew York :$bWiley,$c©1992.
300 $axix, 300 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 291-295) and index.
505 00 $tIs Mass Marketing Dead? --$tWhat Is a Database? --$tWhat Is a Marketing Database? --$tWhat Makes the Marketing Database So Special or So Especially Useful? --$tSource of Data for the Database --$tDesigning the Database --$tPutting the Marketing Databases to Work --$tDatabases for Prospecting --$tThe Computer in Databased Marketing --$tComputer Literacy --$tThe Economics of Databased Marketing --$tIndividualizing Appeals --$tThe Many Uses of Databased Marketing --$tRelationship Marketing --$tSome Spin-Off Benefits of Databased Marketing --$tHardware and Software Problems and Answers --$tGlossary.
650 0 $aDatabase marketing.
650 7 $aDatabase marketing.$2fast$0(OCoLC)fst00888055
650 7 $aDatabase-Marketing$2gnd
650 7 $aDatenverarbeitung$2gnd
650 7 $aMarketing$2gnd
650 07 $aDatenverarbeitung.$2swd
650 07 $aMarketing.$2swd
653 0 $aMarketing$aUse of$aComputers
776 08 $iOnline version:$aHoltz, Herman.$tDatabased marketing.$dNew York : Wiley, ©1992$w(OCoLC)776146760
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix04/92000326.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005459535&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht004430881.PDF
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005459535&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1162679&custom_att_2=simple_viewer
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0706/92000326-d.html
938 $aBaker & Taylor$bBKTY$c37.95$d28.46$i0471551872$n0002091888$sactive
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