MARC record from Internet Archive

LEADER: 03873cam 22006854a 4500
001 ocm42765284
003 OCoLC
005 20181207013503.0
008 991021s2000 nyua b 001 0 eng
010 $a 99055652
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020 $a0471376809$q(pbk. ;$qalk. paper)
020 $a9780471376804$q(pbk. ;$qalk. paper)
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050 00 $aQA76.9.D37$bK55 2000
082 00 $a658.4/038/0285574$221
084 $a54.65$2bcl
100 1 $aKimball, Ralph.
245 14 $aThe data Webhouse toolkit :$bbuilding the Web-enabled data warehouse /$cRalph Kimball, Richard Merz.
260 $aNew York :$bJohn Wiley & Sons,$c2000.
300 $axiv, 401 pages :$billustrations
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 387-389) and index.
505 0 $apt. I. Bringing the Web to the warehouse. Why bring the Web to the warehouse? -- Tracking website user actions -- Using the clickstream to make decisions -- Understanding the clickstream as a data source -- Designing the website to support warehousing -- Building clickstream data marts -- Assembling clickstream value chains -- Implementing the clickstream post-processor -- pt. II. Bringing the warehouse to the Web. Why bring the warehouse to the Web? -- Designing the user experience -- Driving data mining from the Webhouse -- Creating an international data Webhouse -- Data Webhouse security -- Scaling the Webhouse -- Managing the Webhouse project -- The future of Webhousing.
520 $a"In this guide, Ralph Kimball introduces readers to the Data Webhouse - the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive."--Jacket.
650 0 $aData warehousing.
650 0 $aWorld Wide Web.
650 7 $aData warehousing.$2fast$0(OCoLC)fst00888026
650 7 $aWorld Wide Web.$2fast$0(OCoLC)fst01181326
650 17 $aData warehouse.$2gtt
650 17 $aWebsites.$2gtt
650 17 $aInternet.$2gtt
650 7 $aSites Web.$2ram
650 7 $aEntrepo ts de donne es.$2ram
650 7 $aBases de donne es$xInternet.$2ram
700 1 $aMerz, Richard,$d1937-
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix05/99055652.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/wiley042/99055652.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley034/99055652.html
938 $aBaker & Taylor$bBKTY$c65.00$d65.00$i0471376809$n0003394364$sactive
938 $aBrodart$bBROD$n54532272$c$70.00
938 $aBaker and Taylor$bBTCP$n99055652
938 $aIngram$bINGR$n9780471376804
938 $aYBP Library Services$bYANK$n1619515
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 259 OTHER HOLDINGS