MARC record from Internet Archive

LEADER: 05168cam 2200853 a 4500
001 ocm28115279
003 OCoLC
005 20210915124934.0
008 930421s1993 enkah b 001 0 eng
010 $a 92001026
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043 $an-us---
045 $ax-x-
050 4 $aPN4879$b.M37 1993
050 4 $aPN4879$b.M38 1992
080 0 $a396:050
080 0 $a050:396
082 04 $a070.483470973$220
082 04 $a051.082$220
084 $a05.33$2bcl
100 1 $aMcCracken, Ellen.
245 10 $aDecoding women's magazines :$bfrom Mademoiselle to Ms /$cEllen McCracken.
260 $aLondon :$bMacmillan,$c1993.
300 $axi, 341 pages :$billustrations, facsimiles ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
530 $aAlso issued online.
520 $aComprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power. Whether addressing readers as Mademoiselle or Ms., contemporary women's magazines employ similar textual strategies to conflate commodities and desire, and thereby attain immense circulations and profits.
504 $aIncludes bibliographical references (pages 305-332) and index.
505 0 $aPart 1. Advertising texts. The cover: window to the future self -- Covert advertisements -- Critical approaches to purchased advertising -- The codes of overt advertisements -- part 2. Editorial texts: the continuum of commodity-based culture. Fashion and beauty: transgression, utopia, and containment
650 0 $aWomen's periodicals, American.
650 0 $aWomen's periodicals, American$xIllustrations$xThemes, motives.
650 0 $aAdvertising$vPeriodicals.
650 0 $aWomen consumers$zUnited States.
650 0 $aMagazine illustration$zUnited States$y20th century$xThemes, motives.
650 0 $aPopular culture$zUnited States.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aMagazine illustration$xThemes, motives.$2fast$0(OCoLC)fst01005441
650 7 $aPopular culture.$2fast$0(OCoLC)fst01071344
650 7 $aWomen consumers.$2fast$0(OCoLC)fst01177530
650 7 $aWomen's periodicals, American.$2fast$0(OCoLC)fst01178766
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aVrouwenbladen.$2gtt
650 17 $aBeeldvorming.$2gtt
648 7 $a1900-1999$2fast
653 0 $aSerials
653 0 $aUnited States
655 0 $aWomen's periodicals.
655 7 $aPeriodicals.$2fast$0(OCoLC)fst01411641
776 08 $iOnline version:$aMcCracken, Ellen.$tDecoding women's magazines.$dLondon : Macmillan, 1993$w(OCoLC)692514501
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hebis-darmstadt/toc/22935460.pdf
938 $aYBP Library Services$bYANK$n100060173
029 1 $aAU@$b000009087150
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029 1 $aAU@$b000057792590
029 1 $aGBVCP$b026382334
029 1 $aNLGGC$b095904611
029 1 $aNZ1$b4191822
029 1 $aNZ1$b52826
029 1 $aUNITY$b114307636
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 134 OTHER HOLDINGS