MARC record from Internet Archive

LEADER: 03844cam 2200697 a 4500
001 ocm38432619
003 OCoLC
005 20180320165158.0
008 980206s1998 nyua b 001 0 eng
010 $a 98012798
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020 $a0789002515$q(hardcover ;$qalk. paper)
020 $a9780789002518$q(hardcover ;$qalk. paper)
020 $a0789002523$q(pbk. ;$qalk. paper)
020 $a9780789002525$q(pbk. ;$qalk. paper)
035 $a(OCoLC)38432619
050 00 $aHD30.28$b.W376 1998
082 00 $a658.8/02$221
084 $a85.10$2bcl
100 1 $aWeinstein, Art.
245 10 $aDefining your market :$bwinning strategies for high-tech, industrial, and service firms /$cArt Weinstein.
260 $aNew York :$bHaworth Press,$c1998.
300 $axvi, 180 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 163-173) and index.
505 00 $gCh. 1.$tMarket Definition: An Overview --$gCh. 2.$tDefining Markets: Key Concepts --$gCh. 3.$tFive Critical Market Definition Dimensions --$gCh. 4.$tCustomer- and Competitive-Based Market Definitions --$gCh. 5.$tDefining and Segmenting Business Markets --$gCh. 6.$tMarket Redefinition Guidelines --$gCh. 7.$tMarket Strategies and Performance --$gCh. 8.$tDefining Markets: A Three-Stage Framework --$gCh. 9.$tDefining Markets: Implications for Management --$gCh. 10.$tMarket Definition and Redefinition: Reprise --$gCh. 11.$tMarket Definition Case Study 1: The U.S. Newspaper Industry --$gCh. 12.$tMarket Definition Case Study 2: Sportmed --$gApp. A.$tSample Profile --$gApp. B.$tMarket Definition Survey.
520 $aDefining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms discusses the marketing methods used by leading companies and executives and provides you with the knowledge to create strategies that will work for your company. This book provides marketers, managers, researchers, and strategic planners with techniques that will help them find the most relevant and profitable markets for their businesses.
650 0 $aStrategic planning.
650 0 $aMarket share.
650 0 $aIndustrial management.
650 0 $aHigh technology industries$xManagement.
650 0 $aService industries$xManagement.
650 7 $aHigh technology industries$xManagement.$2fast$0(OCoLC)fst00956455
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
650 7 $aMarket share.$2fast$0(OCoLC)fst01010145
650 7 $aService industries$xManagement.$2fast$0(OCoLC)fst01113442
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
650 17 $aMarktaandeel.$2gtt
650 17 $aStrategische planning.$2gtt
650 17 $aHoogwaardige technologie.$2gtt
650 7 $aMarketingstrategie$2gnd
650 4 $aIndustrias de servicios$xAdministración.
650 4 $aPlanificación estratégica.
650 4 $aAdministración industrial.
650 4 $aIndustria$xAlta Tecnologia$xAdministracion.
650 4 $aIndustrias de servicios$xADMINISTRACION.
938 $aBaker & Taylor$bBKTY$c95.00$d95.00$i0789002515$n0003126358$sactive
938 $aBaker & Taylor$bBKTY$c44.95$d44.95$i0789002523$n0003126359$sactive
938 $aBrodart$bBROD$n53715330$c$29.95
938 $aBaker and Taylor$bBTCP$n98012798
938 $aYBP Library Services$bYANK$n1499504
029 1 $aAU@$b000013699914
029 1 $aHEBIS$b179865986
029 1 $aNLGGC$b167302205
029 1 $aNZ1$b4843766
029 1 $aYDXCP$b1499503
029 1 $aYDXCP$b1499504
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 268 OTHER HOLDINGS