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MARC record from Internet Archive

LEADER: 04907cam 2200901 a 4500
001 ocm25509788
003 OCoLC
005 20191222220637.0
008 920212s1992 caua b 000 0 eng
010 $a 92006165
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050 00 $aRA440.55$b.B33 1992
060 00 $aWA 525$bB126d 1992
082 00 $a362.1/014$220
084 $a44.11$2bcl
084 $aAP 14000$2rvk
100 1 $aBacker, Thomas E.
245 10 $aDesigning health communication campaigns :$bwhat works? /$cThomas E. Backer, Everett M. Rogers, Pradeep Sopory.
260 $aNewbury Park, Calif. :$bSage,$c℗♭1992.
300 $axv, 181 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 177-179).
530 $aAlso issued online.
505 00 $tThe Challenge of Health Behavior Change --$tOne Solution: Health Communication Campaigns --$tTwo Examples of Health Communication Campaigns --$tThe Comparative Synthesis Study --$tSubstance Abuse and High-Risk Youth --$tSetting the Agenda for the Issue of Drugs --$tGeneralizations About Health Communication Campaigns --$tGeneralizations About Health Communication Campaigns --$tInterviews With Campaign Designers/Experts --$tElaine Bratic Arkin --$tWarren J. Ashley --$tCharles Atkin --$tThomas E. Backer --$tEdwin Chen --$tPatrick C. Coleman --$tLarry Deutchman --$tBrian Dyak --$tFern Field --$tJuan M. Flavier --$tBrian Flay --$tJune Flora --$tVicki Freimuth --$tKipling J. Gallion --$tRobert W. Gillespie --$tRobert Hornik --$tJose Ruben Jara --$tC. Anderson Johnson --$tMarcy Kelly --$tLawrence Kincaid --$tDavid McCallum --$tJacqueline E. McDonald --$tJohn V. Pavlik --$tMary Ann Pentz --$tRonald E. Rice --$tEverett M. Rogers --$tCharles Salmon --$tLarry Stewart --$tLawrence Wallack --$tImplications and Future Directions --$tImplications for Campaign Design --$tImplications for Future Research.
650 0 $aMass media in health education.
650 0 $aCommunication in medicine.
650 2 $aHealth Education$xorganization & administration.
650 2 $aHealth Promotion$xorganization & administration.
650 2 $aMass Media.
650 2 $aPublic Health.
650 6 $aMe dias en e ducation sanitaire.
650 6 $aCommunication en me decine.
650 7 $aCommunication in medicine.$2fast$0(OCoLC)fst00870205
650 7 $aMass media in health education.$2fast$0(OCoLC)fst01011400
650 17 $aGezondheidsvoorlichting en -opvoeding.$2gtt
653 0 $aHealth education
655 2 $aInterview.
700 1 $aRogers, Everett M.
700 1 $aSopory, Pradeep.
776 08 $iOnline version:$aBacker, Thomas E.$tDesigning health communication campaigns.$dNewbury Park, Calif. : Sage, ℗♭1992$w(OCoLC)556715418
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0655/92006165-t.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005463582&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht004442560.PDF
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005463582&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0655/92006165-d.html
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