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MARC record from Internet Archive

LEADER: 01134cam a2200265 a 45e0
001 293984
005 20030625112558.0
008 021003s1997 nyua b 001 0 eng d
010 $a 96079695
035 $a37645727
040 $aINS$cDLC$dIAI$dUIU$dGGN$dXIM
020 $a1880559765
042 $alccopycat
050 04 $aNC998$b.H45 1997
049 $aXIMM
100 1 $aHeller, Steven.
245 10 $aDesign literacy :$bunderstanding graphic design /$cSteven Heller and Karen Pomeroy.
260 $aNew York :$bAllworth Press,$cc1997.
300 $ax, 277 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 269-272) and index.
505 0 $aPersuasion : design in the service of control and influence -- Media : design in mass communication -- Language : design as a vocabulary -- Identity : design as signature -- Information : design as guidepost and pathway -- Iconography : design as indelible symbol -- Style : design as aesthetics and form -- Commerce : design as marketing tool.
650 0 $aGraphic arts$xHistory.
650 0 $aCommercial art$xHistory.
700 1 $aPomeroy, Karen.
994 $aE0$bXIM