MARC record from Internet Archive

LEADER: 03071cam 22005774a 4500
001 ocm55078889
003 OCoLC
005 20180422005406.0
008 040427s2004 maua 000 0 eng
010 $a 2004009993
040 $aDLC$beng$cDLC$dC#P$dBAKER$dBTCTA$dYDXCP$dMUQ$dUBA$dIG#$dEXW$dILU$dTULIB$dOCLCF$dOCL$dOCLCQ$dCNGUL$dTPA$dIOL$dPAU$dMMV$dVGM$dOCLCQ$dCSJ$dOCLCQ
066 $c$1
020 $a1592531040
020 $a9781592531042
035 $a(OCoLC)55078889
042 $apcc
043 $an-us---
050 00 $aNC998.4$b.H53 2004
082 00 $a741.6/023$222
084 $aJ534$2clc
100 1 $aHickey, Lisa.
245 10 $aDesigns that stand up, speak out, and can't be ignored :$bpromotions /$cLisa Hickey.
260 $aGloucester, Mass. :$bRockport,$c2004.
300 $a160 pages :$bcolor illustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aInnovative -- Target market: child 4-12 -- Humor -- Target market: teen 13-20 -- Unexpected -- Target market: young adult 21-26 -- Lush -- Target market: Adult 27-45 -- Tactile -- Target market: midlife 46-60 -- Interactive -- Target market: seniors over 60.
505 00 $tInnovative --$tTarget Market: Child 4-12 --$tHumor --$tTarget Market: Teen 13-20 --$tUnexpected --$tTarget Market: Young Adult 21-26 --$tLush --$tTarget Market: Adult 27-45 --$tTactile --$tTarget Market: Midlife 46-60 --$tInteractive --$tTarget Market: Seniors Over 60.
520 1 $a"Many designers attack their audience's senses through the use of humor, tactile effects, unexpected surprises, interactive measures, and lush or inviting materials or images, but they still need a clever concept to really drive the whole experience. It's a difficult challenge, and this must-have book features examples of work that accomplishes just that."--Jacket.
650 0 $aCommercial art$xHistory$y21st century.
650 6 $aArt publicitaire$xHistoire$y21e sie cle.
650 7 $aCommercial art.$2fast$0(OCoLC)fst00869331
650 7 $aDesign gra fico (histo ria)$ySe culo 21.$2larpcal
650 7 $aLinguagem publicita ria.$2larpcal
648 7 $a2000-2099$2fast
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0417/2004009993.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0740/2004009993-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0740/2004009993-d.html
880 $6500-00/$1$aʻ̄Ø̌Ø̌:̄Promotions.
938 $aBaker & Taylor$bBKTY$c40.00$d30.00$i1592531040$n0006001349$sactive
938 $aBaker and Taylor$bBTCP$n2004009993
938 $aIngram$bINGR$n9781592531042
938 $aYBP Library Services$bYANK$n2114101
029 1 $aAU@$b000025509600
029 1 $aIG#$b9781592531042
029 1 $aNZ1$b8434605
029 1 $aYDXCP$b2114101
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 143 OTHER HOLDINGS