| Record ID | ia:developingbusine0000aake |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/developingbusine0000aake/developingbusine0000aake_marc.xml |
| Download MARC binary | https://www.archive.org/download/developingbusine0000aake/developingbusine0000aake_meta.mrc |
LEADER: 00994cam a22002774a 4500
001 2001024901
003 DLC
005 20040804135536.0
008 010425s2001 nyua b 001 0 eng
010 $a 2001024901
020 $a0471064114 (cloth : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD30.28$b.A23 2001
082 00 $a658.4/012$221
100 1 $aAaker, David A.
245 00 $aDeveloping business strategies /$cDavid A. Aaker.
250 $a6th ed.
260 $aNew York :$bJ. Wiley,$cc2001.
300 $axiv, 338 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aStrategic planning.
650 0 $aMarketing$xManagement.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley043/2001024901.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley036/2001024901.html
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix07/2001024901.html