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MARC record from Internet Archive

LEADER: 00666cam 2200229 a 4500
001 94040291
003 DLC
005 19950731153612.0
008 940929s1995 nyua b 001 0 eng
010 $a 94040291
020 $a0471118141 (acid-free paper)
040 $aDLC$cDLC$dDLC
050 00 $aHD30.28$b.A23 1995
082 00 $a658.4/012$220
100 1 $aAaker, David A.
245 10 $aDeveloping business strategies /$cDavid A. Aaker.
250 $a4th ed.
260 $aNew York :$bWiley,$cc1995.
300 $axv, 379 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aStrategic planning.
650 0 $aMarketing$xManagement.