| Record ID | ia:developingcreati0000ogde |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/developingcreati0000ogde/developingcreati0000ogde_marc.xml |
| Download MARC binary | https://www.archive.org/download/developingcreati0000ogde/developingcreati0000ogde_meta.mrc |
LEADER: 00629cam a2200193 a 4500
001 98004437
003 DLC
005 19990415131948.5
008 980303s1998 njua 000 0 eng
010 $a 98004437
020 $a0137783337 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.123$b.O37 1998
082 00 $a658.8/02$221
100 1 $aOgden, James R.
245 10 $aDeveloping a creative and innovative integrated marketing communications plan :$ba working model /$cJames R. Ogden.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc1998.
300 $avi, 185 p. :$bill. ;$c26 cm.
650 0 $aCommunication in marketing.