MARC record from Internet Archive

LEADER: 02679cam 2200493Ma 4500
001 ocn289038464
003 OCoLC
005 20220805052832.0
008 070327s2007 cc a 000 0 chi d
040 $aCcBjTSG$bchi$cN5L$dOCLCQ$dCNGUL$dOCLCQ$dCNCLB
066 $c$1
020 $a9787300083230
020 $a7300083234
035 $a(OCoLC)289038464
084 $aG219.2$2clc
084 $aJ943$2clc
245 00 $6880-01$aDian shi yu xin mei ti pin pai jing ying /$cZhi ting rong, zhang yu yan, xiao bin.
260 $6880-02$aBei jing :$bZhong guo ren min ta xue chu ban she,$c2007.
490 1 $6880-03$aZhong wai chuan mei pin pai jing ying cong shu.
520 $aBen shu cong zhong duo de dian shi yu xin mei ti pin pai jing dian an li ru shou, Dui dian shi yu xin mei ti pin pai gui hua, Pin pai shi bie, Pin pai ying xiao, Pin pai zi chan guan li he pin pai jia zhi ping gu deng dian shi yu xin mei ti de pin pai jing ying wen ti, Jin xing shu li, Fen xi he tan jiu.
650 07 $aDian shi jie mu$xShi chang ying xiao xue$xYan jiu$zZhong guo .$2cct
650 07 $aChuan bo mei jie$xShi chang ying xiao xue$xYan jiu$zZhong guo .$2cct
700 1 $6880-04$aZhi ting rong.
700 1 $6880-05$aZhang yu yan.
700 1 $6880-06$aXiao bin.
830 0 $6880-07$aZhong wai chuan mei pin pai jing ying cong shu.
880 00 $6245-01/$1$a电视与新媒体品牌经营 /$c支庭荣, 章于炎, 肖斌著.
880 $6260-02/$1$a北京 :$b中国人民大学出版社,$c2007.
880 $6300-00/$1$a235页 :$b图 ;$c24 cm.
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 1 $6490-03/$1$a中外传媒品牌经营丛书.
880 $6520-00/$1$a本书从众多的电视与新媒体品牌经典案例入手, 对电视与新媒体品牌规划, 品牌识别, 品牌营销, 品牌资产管理和品牌价值评估等电视与新媒体的品牌经营问题, 进行梳理, 分析和探究.
880 07 $6650-00/$1$a电视节目$x市场营销学$z中国.$2cct
880 07 $6650-00/$1$a传播媒介$x市场营销学$z中国.$2cct
880 07 $6650-00/$1$a电视节目.$2cct
880 07 $6650-00/$1$a市场营销学.$2cct
880 07 $6650-00/$1$a传播媒介.$2cct
880 1 $6700-04/$1$a支庭荣.
880 1 $6700-05/$1$a章于炎.
880 1 $6700-06/$1$a肖斌.
880 0 $6830-07/$1$a中外传媒品牌经营丛书.
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 4 OTHER HOLDINGS