MARC record from Internet Archive

LEADER: 01720pam a22003134a 4500
001 4125830
005 20221027042100.0
008 030331t20042004cau b 000 0 eng
010 $a 2003007359
020 $a0761927700 (cloth)
020 $a0761927719 (pbk.)
035 $a(OCoLC)ocm51983504
035 $a(NNC)4125830
035 $a4125830
040 $aDLC$cDLC$dYDX$dOrLoB-B
042 $apcc
050 00 $aHF5412$b.G68 2004
082 00 $a380.1/03$221
100 1 $aGovoni, Norman A. P.$0http://id.loc.gov/authorities/names/n78016646
245 10 $aDictionary of marketing communications /$cNorman A. Govoni.
260 $aThousand Oaks, Calif. :$bSage Publications,$c[2004], ©2004.
300 $av, 249 pages ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 245-247).
520 1 $a"The Dictionary of Marketing Communications contains over 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling, and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students, and individuals with an interest in marketing and promotion."--BOOK JACKET.
650 0 $aMarketing$vDictionaries.$0http://id.loc.gov/authorities/subjects/sh2008107428
650 0 $aCommunication in marketing$vDictionaries.
852 00 $boff,bus$hHF5412$i.G68 2004