MARC record from Internet Archive

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001 ocm42934435
003 OCoLC
005 20201021090313.0
008 991130s2000 nyu b 001 0 eng
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050 00 $aHF5415$b.T727 2000
082 00 $a658.8$221
084 $a85.40$2bcl
084 $aQP 624$2rvk
100 1 $aTrout, Jack.
245 10 $aDifferentiate or die :$bsurvival in our era of killer competition /$cJack Trout with Steve Rivkin.
260 $aNew York :$bWiley,$c©2000.
300 $ax, 230 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 213-217) and index.
505 0 $aThe tyranny of choice -- Whatever happened to the U.S.P.? -- Reinventing the U.S.P. -- Quality and customer orientation are rarely differentiating ideas -- Creativity is not a differentiating idea -- Price is rarely a differentiating idea -- Breadth of line is a difficult way to differentiate -- The steps to differentiation -- Differentiation takes place in the mind -- Being first is a differentiating idea -- Attribute ownership is a way ot differentiate -- Leadership is a way to differentiate -- Heritage is a differentiating idea -- Market speciality is a differentiating idea -- Preference is a differentiating idea -- How a product is made can be a differentiating idea -- Being the latest can be a differentiating idea -- Hotness is a way to differentiate -- Growth can destroy differentiation -- Differentiation often requires sacrifice -- Being different in different places -- Maintaining your difference -- Who is in charge of differentiation?
520 8 $aPublisher Fact Sheet$bFrom marketing guru Jack Trout, a practical guide on the most important task for any business today -- differentiating your products from the competition.
650 0 $aMarketing.
650 0 $aAdvertising$xBrand name products.
650 0 $aBrand name products.
650 0 $aCompetition.
650 6 $aMarketing stratégique.
650 6 $aProduits de marque$xPublicité
650 6 $aConcurrence.
650 7 $aAdvertising$xBrand name products.$2fast$0(OCoLC)fst00797554
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
650 7 $aCompetition.$2fast$0(OCoLC)fst00871464
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 17 $aMerken.$2gtt
650 17 $aReclame.$2gtt
650 7 $aManagement$2gnd
650 7 $aMarke$2gnd
650 07 $aMarke.$2swd
700 1 $aRivkin, Steve,$d1947-
776 08 $iOnline version:$aTrout, Jack.$tDifferentiate or die.$dNew York : Wiley, ©2000$w(OCoLC)647029146
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix03/99059991.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/wiley041/99059991.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley032/99059991.html
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