MARC record from Internet Archive

LEADER: 04642cam 2200721Mi 4500
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003 OCoLC
005 20220804145501.0
008 141002s2015 enka e b 001 0 eng
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020 $a9780273786542$q(paperback)
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020 $a0273786571
020 $a9780273786573
020 $z9780273786559 (eText)
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050 4 $aHF5548.32$b.C472 2015
082 04 $a658.872$223
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100 1 $aChaffey, Dave,$d1963-$eauthor.
245 10 $aDigital business and E-commerce management :$bstrategy, implementation and practice /$cDave Chaffey.
250 $aSixth edition.
264 1 $aHarlow :$bPearson Education Limited,$c2015.
300 $axxxi, 680 pages :$bcolour illustrations ;$c27 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aThis text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
505 0 $aPart 1: Introduction; 1. Introduction to digital business and e-commerce; 2. Marketplace analysis for e-commerce; 3. Managing digital business infrastructure; 4. E-environment; Part 2: Strategy and applications; 5. Digital business strategy; 6. Supply chain management; 7. E-procurement; 8. Digital marketing; 9. Customer relationship management; Part 3: Implementation; 10. Change management; 11. Analysis and design; 12: Digital business service implementation and optimisation.
650 0 $aElectronic commerce.
650 0 $aBusiness enterprises$xComputer networks.
650 6 $aCommerce électronique.
650 6 $aEntreprises$xRéseaux d'ordinateurs.
650 7 $aBusiness and Management.$2eflch
650 7 $aBusiness enterprises$xComputer networks.$2fast$0(OCoLC)fst00842531
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 17 $aMarketing.$2gtt$0(NL-LeOCL)078583810
650 17 $aE-business.$2gtt$0(NL-LeOCL)227867548
650 7 $aBusiness and Management.$2ukslc
655 7 $aLeermiddelen (vorm)$2gtt$0(NL-LeOCL)088143767
856 41 $uhttp://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273786573$zE-book - Full text from Dawsonera. You can only view this e-book online and not download it. To print, you will need to select one page at a time
856 41 $uhttp://catalogue.londonmet.ac.uk/record=b1696708~S1$zE-book
856 42 $3Companion website$uhttp://www.pearsoned.co.uk/chaffey
938 $aBaker and Taylor$bBTCP$nBK0016271713
938 $aCoutts Information Services$bCOUT$n26281475
938 $aYBP Library Services$bYANK$n11192506
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