| Record ID | ia:digitalmarketing0000park |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/digitalmarketing0000park/digitalmarketing0000park_marc.xml |
| Download MARC binary | https://www.archive.org/download/digitalmarketing0000park/digitalmarketing0000park_meta.mrc |
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001 ocn310398364
003 OCoLC
005 20220303135131.0
008 090219s2009 enka f 001 0 eng d
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019 $a861327652
020 $a9781847734877$q(pbk.)
020 $a1847734871$q(pbk.)
035 $a(OCoLC)310398364$z(OCoLC)861327652
050 4 $aHF5415.1265$b.P37 2009
082 04 $a658.872
100 1 $aParkin, Godfrey.
245 10 $aDigital marketing :$bstrategies for online success /$cGodfrey Parkin.
260 $aLondon :$bNew Holland Publishers,$c2009.
300 $a272 pages :$billustrations ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $aThis book is essential for anyone seeking success in a business environment altered by the digital revolution. Key strategies are outlined on every aspect of ecommerce including a guide to developing a low-risk business strategy.
505 0 $aOnline in context -- New marketing -- Elements of emarketing -- Your emarketing strategy -- Best and worst practices -- New consumers and web 2.0 -- Website design -- Search engine marketing -- Online advertising -- Email marketing -- Buzz marketing -- Future of marketing.
650 0 $aInternet marketing$vHandbooks, manuals, etc.
650 0 $aInternet advertising$vHandbooks, manuals, etc.
650 0 $aTeleshopping$vHandbooks, manuals, etc.
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aTeleshopping.$2fast$0(OCoLC)fst01146511
650 7 $aInternet marketing.$2nli
650 7 $aInternet advertising.$2nli
650 7 $aTeleshopping.$2nli
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
938 $aBrodart$bBROD$n09978828$c$14.95
938 $aBaker and Taylor$bBTCP$nBK0008201990
938 $aYBP Library Services$bYANK$n100516121
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