| Record ID | ia:directmarketings0004nash |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/directmarketings0004nash/directmarketings0004nash_marc.xml |
| Download MARC binary | https://www.archive.org/download/directmarketings0004nash/directmarketings0004nash_meta.mrc |
LEADER: 00891cam a2200253 a 4500
001 99054038
003 DLC
005 20040707142851.0
008 991015s2000 nyua 001 0 eng
010 $a 99054038
020 $a0071352872
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.126$b.N37 2000
082 00 $a658.8/4$221
100 1 $aNash, Edward L.
245 10 $aDirect marketing :$bstrategy, planning, execution /$cEdward L. Nash.
250 $a4th ed.
260 $aNew York :$bMcGraw Hill,$c2000.
300 $axxxii, 600 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aDirect marketing.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/mh041/99054038.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh023/99054038.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/mh023/99054038.html