MARC record from Internet Archive

LEADER: 06193cam a2200889 a 4500
001 ocm31076965
003 OCoLC
003 OCoLC
005 20191109073136.2
008 940816s1995 mau 001 0 eng
010 $a 94034808
040 $aDLC$beng$cDLC$dCNU$dUBA$dBAKER$dNLGGC$dBTCTA$dYDXCP$dOCLCG$dTEX$dUKV3G$dTTUSC$dPSM$dOCLCO$dOCLCF$dOCLCQ$dOCLCA$dOCLCQ$dDHA$dOCLCQ$dBRL$dBDP$dIEUOL$dWURST
015 $aGB9560124$2bnb
019 $a48433256$a60271608$a692293321$a1065030131
020 $a0201406489
020 $a9780201406481
029 1 $aAU@$b000011212479
029 1 $aNLGGC$b122263480
029 1 $aNZ1$b4706978
029 1 $aUNITY$b040716058
029 1 $aYDXCP$b121664
035 $a(OCoLC)31076965$z(OCoLC)48433256$z(OCoLC)60271608$z(OCoLC)692293321$z(OCoLC)1065030131
050 00 $aHD41$b.T67 1995
055 4 $aHD41$bT74
082 00 $a658.8$220
084 $a85.10$2bcl
049 $aMAIN
100 1 $aTreacy, Michael.
245 14 $aThe discipline of market leaders :$bchoose your customers, narrow your focus, dominate your market /$cMichael Treacy and Fred Wiersema.
260 $aReading, Mass. :$bAddison-Wesley Pub. Co.,$c©1995.
300 $axvi, 208 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aHow to fail in business without even trying -- The new rules of competition -- The winner's choice -- The discipline of operational excellence -- One company's experience-AT & T's universal card -- The discipline of product leaders -- One company's experience-intel corporation -- The discipline of customer intimacy -- One company's experience-airborne express -- Setting your value discipline agenda -- Creating the cult of the customer -- Sustaining the lead.
520 $aWhy is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? Why does Lands' End remember your last order and even your family's clothing sizes but after ten years of membership American Express still solicits you to join? How is it that some companies are reinventing competition in their markets while others are seemingly oblivious to the changing world around them? These are the questions that authors Michael Treacy and Fred Wiersema explore in their groundbreaking book, The Discipline of Market Leaders, from the same consulting firm that brought you business reengineering. The answers provide a revolutionary way of thinking about customers, competition, markets, and the fundamental structure of your organization. The authors' thesis is deceptively simple: that successful organizations - the market leaders - excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single "value discipline"--Best total cost, best product, or best total solution - and then build their organization around it. They sustain their leadership position not by resting on their laurels, but by offering better value year after year. Choosing one discipline to master does not mean abandoning the other two, only that a company must stake its reputation - and focus its energy and assets - on a single one to achieve success over the long term. No company can reliably succeed today by trying to be all things to all customers. Through detailed case studies of some of the world's best-known companies, The Discipline of Market Leaders examines the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one. Each discipline demands a distinct organizational model with its own structure, processes, information systems, management systems, and culture. Treacy and Wiersema also show how to involve every member of a company's work force in the "cult of the customer," a new way of looking at work in the context of customer value. What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? If you can't easily answer these questions, then The Discipline of Market Leaders is required reading. Because the companies that can answer these questions are raising the value bar in their industries, creating new customer expectations, and staking their claim to market leadership.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aCompetition.
650 0 $aMarket segmentation.
650 0 $aQuality of products.
650 0 $aCustomer services.
650 1 $aMarket segmentation.
650 2 $aQuality of products.
650 3 $aCustomer services.
650 7 $aCompetition.$2fast$0(OCoLC)fst00871464
650 7 $aCustomer services.$2fast$0(OCoLC)fst00885545
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aQuality of products.$2fast$0(OCoLC)fst01085038
650 17 $aMarktsegmentatie.$2gtt
650 17 $aMarktaandeel.$2gtt
650 17 $aProductontwikkeling.$2gtt
650 7 $aMarketing.$2larpcal
653 00 $amarktconcurrentie
653 00 $amarket competition
653 00 $amarktsegmentatie
653 00 $amarket segmentation
653 00 $aklantrelaties
653 00 $acustomer relations
653 00 $akwaliteit
653 00 $aquality
653 00 $amarkten
653 00 $amarkets
653 00 $aleiderschap
653 00 $aleadership
653 00 $akapitaalvennootschappen
653 00 $acompanies
653 10 $aMarketing Policy and Strategy
653 10 $aMarketingbeleid en -strategie
700 1 $aWiersema, Frederik D.$q(Frederik Derk)
776 08 $iOnline version:$aTreacy, Michael.$tDiscipline of market leaders.$dReading, Mass. : Addison-Wesley Pub. Co., ©1995$w(OCoLC)756429773
938 $aBaker & Taylor$bBKTY$c25.00$d18.75$i0201406489$n0002495062$sactive
938 $aBaker and Taylor$bBTCP$n94034808 //r963$c$25.00 ($31.95 Canada)
938 $aYBP Library Services$bYANK$n121664
994 $a92$bERR
976 $a31927000257615