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MARC record from Internet Archive

LEADER: 01631cam 2200457Ki 4500
001 ocn857766741
003 OCoLC
005 20200803062733.0
008 130909s2013 cau b 000 0 eng d
010 $a 2013930370
040 $aMAN$beng$cMAN$dOCLCO$dOCLCF$dNTG
020 $a9780983964155
020 $a0983964157
035 $a(OCoLC)857766741
082 14 $a658.8343 POL
090 $aHF5415.332.Y66$bP65 2013
100 1 $aPollack, Stefan.
245 10 $aDisrupted :$bfrom Gen Y to iGen: communicating with the next generation /$cStefan Pollack ; with Noemi Pollack and Mark Havenner.
250 $a1st edition
264 1 $aLos Angeles :$bPacific Coast Creative Publishing,$c2013.
300 $a143 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages137-143).
650 0 $aYoung adult consumers.
650 0 $aConsumer behavior.
650 0 $aBrand choice.
650 0 $aBrand loyalty.
650 0 $aCustomer relations$xManagement.
650 0 $aConsumer satisfaction.
650 7 $aBrand choice.$2fast$0(OCoLC)fst00837875
650 7 $aBrand loyalty.$2fast$0(OCoLC)fst00837881
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aConsumer satisfaction.$2fast$0(OCoLC)fst00876403
650 7 $aCustomer relations$xManagement.$2fast$0(OCoLC)fst00885539
650 7 $aYoung adult consumers.$2fast$0(OCoLC)fst01183067
700 1 $aPollack, Noemi.
700 1 $aHavenner, Mark.
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 7 OTHER HOLDINGS