MARC record from Internet Archive

LEADER: 03093cam 2200625Ia 4500
001 ocm46383026
003 OCoLC
005 20221109000313.0
008 010307s2000 ne ak b 001 0 eng d
040 $aIND$beng$cIND$dIQU$dVFY$dLVB$dOCLCQ$dNLGGC$dYDXCP$dOCLNG$dGEBAY$dEXW$dDEBSZ$dOCLCF$dOCLCQ$dOCLCO$dIL4J6$dOCLCO$dGSM$dOCLCO$dCPO$dOCLCO$dOKS$dOCLCO
016 7 $aB0103500$2bccb
020 $a9058230856$q(softcover)
020 $a9789058230850$q(softcover)
024 3 $a9789058230850
035 $a(OCoLC)46383026
050 4 $aHF5821$b.R53 2000
082 04 $a659.1$bR39
084 $a85.40$2bcl
100 1 $aRichards, Barry.
245 14 $aThe dynamics of advertising /$cBarry Richards, Iain MacRury and Jackie Botterill.
260 $aAmsterdam, the Netherlands :$bHarwood Academic Publishers,$c©2000.
300 $ax, 285 pages :$billustrations (some color), forms ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aStudies in consumption and markets ;$vv. 1
504 $aIncludes bibliographical references (pages 269-273) and index.
505 00 $tIntroduction: 'Dynamic and sensuous representations of cultural values' --$tThe historical dynamics of the advertising industry --$tThe history of advertisements --$tThe academic critique of advertising --$tThe dynamics of cultural change: Commercial culture in the age of identity --$tThe psychodynamics of advertising --$tPsycho-social categories for the study of everyday life --$tDriven by passion? Car advertisement content 1950-1998 --$tGoing to market: Banking and the advertising dynamic --$tThe democratisation of credit --$tConclusions: The re-emergence of the rational consumer.
650 0 $aAdvertising.
650 2 $aAdvertising
650 6 $aPublicité.
650 7 $aadvertising.$2aat
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aWerbung$2gnd
650 7 $aSoziologie$2gnd
650 7 $aKulturwandel$2gnd
650 17 $aReclame.$2gtt
650 17 $aPsychologische aspecten.$2gtt
650 17 $aMarketing.$2gtt
650 7 $aAdvertising$xPsychological aspects.$2nli
650 7 $aAdvertising$xMethodology.$2nli
700 1 $aMacRury, Iain.
700 1 $aBotterill, Jackie.
830 0 $aStudies in consumption and markets ;$vv. 1.
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1165860
856 4 $3Inhaltsverzeichnis$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1165860$yThe dynamics of advertising
938 $aTaylor & Francis$bTYFR$n9058230856
938 $aYBP Library Services$bYANK$n1685768
029 1 $aAU@$b000043398588
029 1 $aDEBSZ$b102425752
029 1 $aGEBAY$b6552025
029 1 $aNZ1$b6421336
029 1 $aYDXCP$b1685768
994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 220 OTHER HOLDINGS