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MARC record from Internet Archive

LEADER: 00817nam a22002658a 4500
001 200897
005 19940210171437.0
008 921020s1993 nju b 001 0 eng
010 $a 92035942 $o26973855
035 $9ABO-8612
040 $aDLC$cDLC$dKTS$dXIM
020 $a0805804900
050 00 $aBF637.P4$bP39 1993
082 00 $a153.8/52$220
049 $aXIMM
100 1 $aPerloff, Richard M.
245 14 $aThe dynamics of persuasion /$cRichard M. Perloff.
260 $aHillsdale, N.J. :$bL. Erlbaum,$c1993.
263 $a9303
300 $axii, 411 p. :$bill. ;$c25 cm.
440 0 $aCommunication textbook series.$pMass communication
504 $aIncludes bibliographical references and indexes.
650 0 $aPersuasion (Psychology)
650 0 $aMass media$xPsychological aspects.
650 0 $aAttitude change.