MARC record from Internet Archive

LEADER: 03977cam 2200685Ja 4500
001 ocm46641924
003 OCoLC
005 20200531232156.0
008 010326s2002 enka b 001 0 eng
010 $a 2001033041
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042 $apcc
050 00 $aHF5548.32$b.C472 2002
082 00 $a658/.05$221
084 $a85.40$2bcl
084 $a85.05$2bcl
084 $aQP 345$2rvk
084 $aQP 650$2rvk
084 $aST 610 E13$2rvk
084 $aST 610$2rvk
100 1 $aChaffey, Dave,$d1963-
245 10 $aE-business and e-commerce management :$bstrategy, implementation, and practice /$cDave Chaffey.
246 3 $aEbusiness and ecommerce management
260 $aHarlow, England ;$aNew York :$bFinancial Times/Prentice Hall,$c2002.
300 $axxi, 547 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $gCh. 1.$tIntroduction to e-business and e-commerce --$gCh. 2.$tE-commerce fundamentals --$gCh. 3.$tE-business infrastructure --$gCh. 4.$tE-environment --$gCh. 5.$tE-business strategy --$gCh. 6.$tSupply chain management --$gCh. 7.$tE-procurement --$gCh. 8.$tE-marketing --$gCh. 9.$tCustomer relationship management --$gCh. 10.$tChange management --$gCh. 11.$tAnalysis and design --$gCh. 12.$tImplementation and maintenance.
520 1 $a"This textbook details how managers and students can apply new information and communications technologies to enhance the performance of their organizations. It takes an integrative approach drawing on new and existing perspectives and models from many disciplines including information systems, strategy, marketing, operations and human resources management." "A unique active learning approach is used with activities and global case studies integrated with the text to illustrate concepts and challenge student thinking. Direct links to answers at the end of chapters and a dynamic Companion Web Site are provided. Margin definitions and diagrams are used throughout to explain concepts and technologies."--Jacket.
650 0 $aElectronic commerce.
650 0 $aBusiness enterprises$xComputer networks.
650 7 $aBusiness enterprises$xComputer networks.$2fast$0(OCoLC)fst00842531
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 17 $aE-commerce.$2gtt
650 17 $aE-business.$2gtt
650 17 $aManagement.$2gtt
650 7 $aElectronic Commerce$2gnd
650 7 $aManagement$2gnd
650 7 $aUnternehmen$2gnd
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009565102&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=009565102etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009565102&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $uhttp://www.pearsoned.co.uk/HigherEducation/Booksby/Chaffeyetal/
938 $aBaker & Taylor$bBKTY$c87.50$d87.50$i0273651889$n0003715995$sactive
938 $aBaker and Taylor$bBTCP$n2001033041
938 $aYBP Library Services$bYANK$n100257428
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 109 OTHER HOLDINGS