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MARC record from Internet Archive

LEADER: 03328cam 2200625Ia 4500
001 ocn495273356
003 OCoLC
005 20180906070437.0
008 091229s2010 njua b 001 0 eng d
040 $aSISPL$beng$cSISPL$dYDXCP$dUPM$dBTCTA$dBWX$dCDX$dILC$dOCLCQ$dUKMGB$dOCLCF$dOCLCA$dOCLCQ$dS3O
016 7 $a015524969$2Uk
019 $a316016746$a526510436
020 $a9780136100577$q(hbk.)
020 $a0136100570$q(hbk.)
035 $a(OCoLC)495273356$z(OCoLC)316016746$z(OCoLC)526510436
050 4 $aHF5548.32$b.L38 2010
082 04 $a651.8
100 1 $aLaudon, Kenneth C.,$d1944-
245 10 $aE-commerce :$bbusiness, technology, society /$cKenneth C. Laudon, Carol Guercio Traver.
250 $a6th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c℗♭2010.
300 $a1 volume (various pagings) :$bcolor illustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages R-1-R-16) and index.
520 $aIn the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.
505 0 $aPart 1: Introduction to e-commerce. The revolution is just beginning ; E-commerce business models and concepts -- Part 2 : Technology infrastructure for e-commerce. The Internet and Word Wide Web: e-commerce infrastructure ; Building an e-commerce web site ; Online security and payment systems -- Part 3 : Business concepts and social issues. E-commerce marketing concepts ; E-commerce marketing communications ; Ethical social and political issues in e-commerce -- Part 4: E-commerce in action. Online retailing and services ; Online content and media ; Social networks, auctions, and portals ; B2B e-commerce: supply chain management and collaborative commerce.
650 0 $aElectronic commerce.
650 0 $aInternet marketing.
650 0 $aElectronic commerce$xSocial aspects.
650 0 $aInformation technology.
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aElectronic commerce$xSocial aspects.$2fast$0(OCoLC)fst00906920
650 7 $aInformation technology.$2fast$0(OCoLC)fst00973089
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aElektronisk handel.$2sao
650 7 $aElektronisk handel$xsociala aspekter.$2sao
650 7 $aMarknadsfo ring via Internet.$2sao
700 1 $aTraver, Carol Guercio.
776 08 $iOnline version:$aLaudon, Kenneth C., 1944-$tE-commerce.$b6th ed.$dUpper Saddle River, N.J. : Prentice Hall, ℗♭2010$w(OCoLC)749120959
938 $aBaker and Taylor$bBTCP$nBK0008227918
938 $aCoutts Information Services$bCOUT$n9783304
938 $aYBP Library Services$bYANK$n3048312
029 1 $aAU@$b000045002287
029 1 $aAU@$b000045252898
029 1 $aAU@$b000045267021
029 1 $aAU@$b000053447458
029 1 $aAU@$b000053707346
029 1 $aCDX$b9783304
029 1 $aNZ1$b13202698
029 1 $aNZ1$b13489751
029 1 $aGBVCP$b797170103
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 83 OTHER HOLDINGS