| Record ID | ia:ecommercecritica0000jone |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/ecommercecritica0000jone/ecommercecritica0000jone_marc.xml |
| Download MARC binary | https://www.archive.org/download/ecommercecritica0000jone/ecommercecritica0000jone_meta.mrc |
LEADER: 02619cam 2200445 a 4500
001 ocm44405599
003 OCoLC
005 20220523231409.0
008 000523s2000 onc 001 0 eng
040 $aNLC$beng$cNLC$dVP@$dOCLCF$dLANGC$dNLC$dLHU$dOCLCQ$dOCLCO
015 $a009314873$2can
016 $a(AMICUS)000023824736
020 $a0771577052
020 $a9780771577055
035 $a(OCoLC)44405599
050 4 $aHF5548.32$b.J66 2000x
055 3 $aHF5548.32$bJ66 2000
082 04 $a658/.054678$221
084 $acci1icc$2lacc
100 1 $aJones, Nick,$d1967-
245 10 $aEcommerce :$bcritical success factors that will make or break your online business /$cNick Jones & Russell Field.
260 $aToronto :$bMacmillan Canada,$c2000.
300 $aviii, 304 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aThe business plan -- Marketing and PR -- Website branding and design -- Customer service -- The ecommerce system -- Fulfillment process and system -- Data and database systems -- Site hosting -- The team -- Management and leadership -- Partners and suppliers -- Financing and resources -- Conclusion.
520 $a"E-commerce, which only a year ago was an emerging sales channel in Canada, is now recognized as an enormous challenge to established companies. Whether you have been in business for 20 years or 20 weeks, the Internet levels the playing field and allows anyone to sell anything anywhere. But what does it take to succeed in this new marketspace?
520 $aThe biggest mistake in setting up an e-commerce business is paying too much attention to the Web site and ignoring the other "details." This will lead to unfilled orders, irate customers, and lost business. In ecommerce: Critical Success Factors That Will Make or Break Your Online Business, Nick Jones and Russell Field identify twelve critical success factors that are fundamental to e-commerce success. Using case studies of successful Web sites and profiles of key personalities in the industry, this book shows readers how to do it right the first time."--Pub. desc
650 0 $aElectronic commerce.
650 0 $aSuccess in business.
650 6 $aCommerce électronique.
650 6 $aSuccès dans les affaires.
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
700 1 $aField, Russell.
029 0 $aNLC$b000023824736
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 36 OTHER HOLDINGS