MARC record from Internet Archive

LEADER: 03353cam 2200565Ma 4500
001 ocm54102582
003 OCoLC
005 20220117185415.0
008 040126s2004 enk b 001 0 eng d
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035 $a(OCoLC)54102582
050 4 $aHD30.28$b.L57 2004
082 04 $a658.4012$222
084 $a85.10$2bcl
100 1 $aLipczynski, John.
245 14 $aThe economics of business strategy /$cJohn Lipczynski, John Wilson.
260 $aHarlow :$bFT Prentice Hall,$c2004.
300 $axxii, 321 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 1 $a"This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management." "The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world."--Jacket.
505 00 $gPt. 1.$tIntroduction to Markets and Production --$g1.$tMarkets and Prices --$g2.$tProduction and Costs --$gPt. 2.$tAnalysis of Industry --$g3.$tMarket Structure 1: Perfect Competition, Monopoly and Monopolistic Competition --$g4.$tMarket Structure 2: Oligopoly --$g5.$tApproaches to Competitive Market Analysis --$g6.$tPractical Analysis of Industry --$gPt. 3.$tAnalysis of Firm Strategy --$g7.$tAdvertising and Product Differentiation --$g8.$tResearch, Development and Innovation --$g9.$tHorizontal and Vertical Integration --$g10.$tDiversification --$gPt. 4.$tAnalysis of Government Policy --$g11.$tGovernment and Business.
650 0 $aStrategic planning$xEconomic aspects.
650 0 $aBusiness planning$xEconomic aspects.
650 0 $aManagerial economics.
650 6 $aPlanification stratégique$xAspect économique.
650 6 $aEntreprises$xPlanification$xAspect économique.
650 6 $aÉconomie d'entreprise.
650 7 $aBusiness planning$xEconomic aspects.$2fast$0(OCoLC)fst00842827
650 7 $aManagerial economics.$2fast$0(OCoLC)fst01007340
650 7 $aStrategic planning$xEconomic aspects.$2fast$0(OCoLC)fst01134381
650 17 $aStrategisch management.$2gtt
700 1 $aWilson, John.
856 41 $uhttp://catalogue.londonmet.ac.uk/record=b1683070~S1$zE-book
856 $uhttp://iclibezp1.cc.ic.ac.uk/login?url=http://lib.myilibrary.com/browse/open.asp?ID=106482
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948 $hNO HOLDINGS IN P4A - 68 OTHER HOLDINGS