MARC record from Internet Archive

LEADER: 02373cam a2200529Ia 4500
001 64595937
003 OCoLC
005 20151005055504.0
008 060308s2006 enka b 001 0 eng
010 $a2006008147
020 $a074944407X
020 $a9780749444075
029 1 $aYDXCP$b100397948
035 $a64595937
035 $a(OCoLC)64595937
040 $aDLC$cDLC$dBAKER$dBWKUK$dYDXCP$dOCLCQ$dBTCTA$dPUL$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHD59$b.G684 2006
082 00 $a659.201/4$222
092 $a659.2014$bG8202e
100 1 $aGreen, Andy,$d1958-
245 10 $aEffective personal communication skills for public relations /$cAndy Green.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2006.
300 $axvii, 219 p. :$bill. ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPR in practice series
500 $a"CIPR Chartered Institue of Public Relations."
504 $aIncludes bibliographical references (p. 203-210) and index.
505 0 $aYour inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
650 0 $aPublic relations.
650 0 $aCommunication.
650 0 $aInfluence (Psychology)
710 2 $aChartered Institute of Public Relations.
830 0 $aPR in practice series.
907 $a.b20713186$b12-20-18$c03-15-07
998 $axbt$b06-25-07$cm$da $e-$feng$genk$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b20713186$b03-06-13$c03-15-07
956 $aPre-reclamation 001 value: ocm64595937
980 $a0607 KL
998 $axbt$b06-25-07$cm$da$e-$feng$genk$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a659.2014$bG8202e$d - - $e04-01-2018 15:41$f0$g0$h05-23-18$i31223075228974$j191$0800$k - - $lxbtci$o-$p$32.50$q-$r-$s- $t1$u23$v26$w0$x2$y.i48625966$z08-20-07