MARC record from Internet Archive

LEADER: 04259cam 22006614a 4500
001 ocm55657628
003 OCoLC
005 20191113063648.0
008 040609s2006 njuae b 001 0 eng
010 $a 2004053364
040 $aDLC$beng$cDLC$dC#P$dBAKER$dNLGGC$dUKM$dBTCTA$dYDXCP$dIG#$dCRH$dFPB$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dMYPER$dI8M$dOCLCQ$dOCLCA$dAU@$dUKMGB$dOCLCQ
015 $aGBA520480$2bnb
016 7 $a013129664$2Uk
020 $a0131469843
020 $a9780131469846
020 $a013196870X$q(international ed. pbk.)
020 $a9780131968707$q(international ed. pbk.)
035 $a(OCoLC)55657628
042 $apcc
043 $an-us---
050 00 $aHD62.7$b.S27 2006
082 00 $a658.02/2$222
084 $a83.82$2bcl
100 1 $aScarborough, Norman M.
245 10 $aEffective small business management :$ban entrepreneurial approach /$cNorman M. Scarborough, Thomas W. Zimmerer.
250 $a8th ed.
260 $aUpper Saddle River, N.J. :$bPearson Prentice Hall,$c℗♭2006.
300 $axvi, 832 pages :$billustrations, plans ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 798-810) and index.
520 $aThis practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software.
505 0 $aSection I. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- section II. Building a business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- 3. Choosing a form of ownership -- 4. Franchising and the entrepreneur -- 5. Buying an existing business -- section III. Building a business plan : marketing and financial matters -- 6. Crafting a winning business plan -- 7. Building a guerrilla marketing plan -- 8. Creating a solid financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies -- 13. E-Commerce and entrepreneurship -- section V. Putting the business plan to work : sources of funds -- 14. Sources of equity financing -- 15. Source of debt financing -- section VI. Location and layout -- 16. Location, layout, and physical facilities -- section VII. Managing a small business : techniques for enhancing profitability -- 17. Purchasing, quality management, and vendor analysis -- 18. Managing inventory -- section VIII. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- section IX. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- 21. Values-based leadership : doing the right thing -- 22. The legal environment : business law and government regulation.
650 0 $aSmall business$xManagement.
650 0 $aNew business enterprises$xManagement.
650 0 $aSmall business$zUnited States$xManagement.
650 0 $aNew business enterprises$zUnited States$xManagement.
650 7 $aNew business enterprises$xManagement.$2fast$0(OCoLC)fst01036850
650 7 $aSmall business$xManagement.$2fast$0(OCoLC)fst01121306
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aMidden- en kleinbedrijf.$2gtt
650 17 $aBedrijfsbeleid.$2gtt
650 17 $aOndernemerschap.$2gtt
700 1 $aZimmerer, Thomas.
938 $aBaker & Taylor$bBKTY$c146.67$d146.67$i0131469843$n0006050684$sactive
938 $aBaker and Taylor$bBTCP$n2004053364
938 $aIngram$bINGR$n9780131469846
938 $aYBP Library Services$bYANK$n100397247
029 1 $aAU@$b000025842022
029 1 $aHR0$b013196870X
029 1 $aIG#$b9780131469846
029 1 $aNZ1$b8547829
029 1 $aNZ1$b9198159
029 1 $aUKMGB$b013129664
029 1 $aUNITY$b046835520
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 173 OTHER HOLDINGS