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MARC record from Internet Archive

LEADER: 02520cam 2200565 a 4500
001 ocm46650110
003 OCoLC
005 20211029025821.0
008 010730s2001 enka b 001 0 eng
040 $aUKM$beng$cUKM$dOCLCQ$dTXA$dOCLCQ$dYDXCP$dDEBSZ$dW2U$dOCLCF$dOCLCQ$dOCLCO$dUWO$dCNCLB
015 $aGBA1Y3692$2bnb
020 $a0749436328
020 $a9780749436322
020 $a0585443963
020 $a9780585443966
035 $a(OCoLC)46650110
050 4 $aHM263$b.F67 2001
082 04 $a808.066659$221
084 $aHC912.3$2clc
084 $aH315$2clc
100 1 $aFoster, John.
245 10 $aEffective writing skills for public relations /$cJohn Foster.
250 $a2nd ed.
260 $aLondon :$bKogan Page,$c2001.
300 $axi, 180 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPR in practice series
500 $aPrevious edition: 1998.
504 $aIncludes bibliographical references and index.
500 $aPublished in association with the Institute of Public Relations.
505 0 $aThe importance of style : an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines : making them work -- Dealing with figures and abbreviations -- Keep it short, simple : and plain -- Writing for the press -- Captions : how to handle them -- Skills and styles for the office -- Traps, snares and pitfalls -- The spoken word : pronunciation matters -- Principles of presentation -- The words for IT -- English grammar : some definitions -- Confusing pairs of words -- Glossary and jargon buster.
650 0 $aPublic relations$xAuthorship.
650 0 $aEnglish language$xWritten English.
650 0 $aBusiness writing.
650 7 $aBusiness writing.$2fast$0(OCoLC)fst00842936
650 7 $aEnglish language$xWritten English.$2fast$0(OCoLC)fst00911976
650 7 $aPublic relations$xAuthorship.$2fast$0(OCoLC)fst01082895
710 2 $aInstitute of Public Relations (Great Britain)
830 0 $aPR in practice series.
938 $aYBP Library Services$bYANK$n100248041
029 1 $aAU@$b000022545240
029 1 $aNZ1$b6198750
029 1 $aUKPMH$b010184074
029 1 $aUKPMH$b0749436328
029 1 $aUNITY$b010184074
029 1 $aYDXCP$b100248041
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 161 OTHER HOLDINGS