| Record ID | ia:effectofadvertis00silk |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/effectofadvertis00silk/effectofadvertis00silk_marc.xml |
| Download MARC binary | https://www.archive.org/download/effectofadvertis00silk/effectofadvertis00silk_meta.mrc |
LEADER: 01242nam 2200325I 45q0
001 000259234
003 MCM
004 000259234
005 20010608114451.0
008 861017s1971 maua rtb 000 0 eng d
035 $aMITb10259234
035 $a(OCoLC)14407581
035 $aGLIS00259234
040 $cRQB
090 $aHD28.M414$bno.518-71
099 $aHD28.M414.no.518-71
100 1 $aSilk, Alvin J.
245 10 $aEffect of advertisement size on the relationship between product usage and advertising exposure,$cby Alvin J. Silk and Frank P. Geiger.
260 $a[Cambridge,$bM.I.T.]$c1971.
300 $a[2], 17 leaves$bdiagrs., table.
490 1 $aM.I.T. Alfred P. Sloan School of Management. Working papers,$v518-71
504 $aBibliography: leaf 16-17.
650 00 $aAdvertising$xRate of return.
650 00 $aAdvertising layout and typography.
700 1 $aGeiger, Frank P.
830 0 $aWorking paper (Sloan School of Management) ;$v518-71.
852 0 $aMCM$bDEW$cBASMT$hHD28.M414.no.518-71$z$4Dewey Library$5Basement
852 0 $aMCM$bARC$cNOLN2$hHD28.M414.no.518-71$z$4Institute Archives$5Noncirculating Collection 2
049 $aRQBG [Dewey] [Archives]
949 $aMYGV$b39080003906259$aMYGD$lD*BAS$b39080003869325