MARC record from Internet Archive

LEADER: 02118cam 2200409Ia 4500
001 ocm49723548
003 OCoLC
005 20210128064152.0
008 020506s2002 enk b 001 0 eng
040 $aVYF$beng$cVYF$dOCL$dBAKER$dBTCTA$dYDXCP$dAU@$dSINLB$dOCLCF$dOCLCQ$dOCLCO$dUA@
019 $a49882700
020 $a1841121991
020 $a9781841121994
035 $a(OCoLC)49723548$z(OCoLC)49882700
050 4 $aHF5415.1265$b.S526 2002
082 04 $a658.84$221
100 1 $aShipside, Steve.
245 10 $aE-marketing /$cSteve Shipside.
260 $aOxford :$bCapstone,$c2002.
300 $a106 pages ;$c17 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aExpressExec ;$v04.03
504 $aIncludes bibliographical references (pages 78-87) and index.
520 $aExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
650 0 $aTelemarketing.
650 0 $aInternet marketing.
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aTelemarketing.$2fast$0(OCoLC)fst01146200
830 0 $aExpressExec ;$v04.03.
938 $aBaker & Taylor$bBKTY$c19.95$d19.95$i1841121991$n0003856160$sactive
938 $aBaker and Taylor$bBTCP$nBK0007335554
938 $aYBP Library Services$bYANK$n100315941
029 1 $aAU@$b000024086469
994 $aZ0$bP4A
948 $hHELD BY P4A - 36 OTHER HOLDINGS