MARC record from Internet Archive

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008 030717s2004 ctua be 001 0 eng
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050 00 $aE176.1$b.R6 2004
082 00 $a324.973/003$222
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100 1 $aRoberts, Robert North.
245 10 $aEncyclopedia of presidential campaigns, slogans, issues, and platforms /$cRobert North Roberts and Scott John Hammond.
260 $aWestport, Conn. :$bGreenwood Press,$c2004.
300 $axxxiv, 395 pages :$billustrations ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 379-384) and index.
505 0 $aPresidential campaigns, 1789-2000 -- Presidential campaign slogans, issues, platforms, and programs.
520 $aI Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters, but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to, and memorized by, a huge voting public.
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700 1 $aHammond, Scott J.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy044/2003059538.html
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